Category Archives: Use Cases

Powerful Appointment Scheduling for Medical Practices

Scheduling medical appointments can be a stressful and complicated process for both patients and health care practices. With the evolution of software and other technologies, setting the right appointment with the right doctor has improved, but hasn’t yet truly progressed into a digital, streamlined way — interactive decision trees for appointment scheduling are the wave of the future.

The Future of Medical Appointment Scheduling

The Spokane Ear, Nose & Throat Clinic is a large group practice with multiple office locations and a firm understanding of the quality patient care; this includes quickly getting their patients set up with the right doctor. Spokane ENT’s decision tree appointment schedulers allow the clinic to evaluate patients and ensure they are paired with the correct specialty every time. Efficiency and productivity are through the roof!

Decision trees are a super-streamlined approach to gathering pertinent, sensitive medical information and routing patients to the correct specialists or department in just a few clicks. With every question and answer the patient is guided through, more critical and standard information is revealed and stored in an HIPAA format.

Here’s an example from our Medical Appointment Scheduling Tool demo:

When the appointment has been scheduled, this collected information can also be distributed and delivered to the right office securely.

Dr. William Schmitt of Spokane ENT (along with the rest of the staff) have optimized and standardized every medical scheduling tool across office sites, saving the medical practice and its customers an overwhelming amount of time. With their medical scheduling decision trees in place, the clinic has streamlined more than 18,000 patient calls and counting.

“Decision trees have allowed us to collect patient symptoms and quickly schedule them with the correct physician and accompanying testing.” 

Quickly Route Patients to the Right Care & More

With customized solutions and real-time 24/7 access, every patient will benefit from what interactive online appointment scheduling has to offer. Rather than calling during practice hours and navigating a phone tree, or waiting on hold with a busy administrative staff member or receptionist, busy patients can self-solve and lead themselves directly where they need to go.

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With a simple question-and-answer style flow, patients can feel more comfortable sharing private medical details and locate the correct specialist that they need in just a few minutes. This process also streamlines things once the appointment takes place, as all of the patient’s history, symptoms, and other information can already be collected in a secure digital format.

Some other great uses for health care or medical decision trees include:

  • Risk assessment
  • Pre-diagnosis and triage
  • Patient enrollment
  • Medical exams
  • Health questionnaires
  • Nurse advice lines
  • And so much more

You can more use cases and decision tree demos for medical and health care practices on the Zingtree Gallery.


Put it to the test and see how easy it is! Otherwise, contact our support for some extra assistance.

Decision Trees for Sales Retail: Phoenix Bats Case Study

Phoenix Bats + Zingtree

Helping customers find and choose the right products in an interactive way

The Phoenix Bat Company has been crafting high-end baseball bats for over 20 years. Using only premium grade woods with the most advanced bat-making machine in the world, they deliver the most consistent and high-quality bats to their customers, including pro baseball players. With painstaking attention to detail and custom manufacturing, Phoenix Bats produces some of the best bats in the country.

Phoenix Bat’s Challenge

With customers at all skill levels and various requirements, visitors to the Phoenix Bats website were confused by the difficulty of researching and selecting the right bat for their needs. In search of a better solution, Phoenix Bats wanted to find an easy way for potential customers to find and select a wooden bat tailored to both the customers’ game and hitting style.

Zingtree’s Solution

Building a decision tree bat selector tool has enabled Phoenix Bats to guide customers to the baseball bat perfectly suited to their needs. With this interactive platform in place, customers are now able to quickly find a bat, leading to an increased conversion rate and improved sales. Phoenix Bats is also enhancing the end-user experience by using the Zingtree API.

“Without Zingtree, [our customers] would have to read through a number of different bat descriptions in order to figure out which bat is the best fit,” says Seth Cramer, General Manager and Co-Owner of Phoenix Bats. “Now, they get the answer in seconds.”

Key Statistics: 

  • 13 Trees: 13 decision trees in use
  • Lots of Bats Sold: Over 10,000 customers helped

About Zingtree

Zingtree is the most user-friendly platform for creating and implementing interactive decision trees that deliver answers faster. Quickly create a decision tree that your site visitors, leads, trainees and/or customers navigate by clicking buttons to answer questions, and receive detailed analytics on how trees are being used. Zingtree makes it easy to guide anyone through complicated processes – there’s no better way to help people get answers and solve problems.


Want to see more? Explore the Zingtree Gallery for examples of how our decision trees and interactive solutions provide value for businesses!

Simple Software: How to Start a Training Program with Decision Trees

People are what make businesses move, grow, and flourish; investing in your live human resources is always a smart decision. However critical to success, training programs don’t have to feel stuffy and laborious. A great training process shouldn’t feel like unwanted homework, it should inspire knowledgeable, motivated employees that are comfortable and confident.

Is your company using an effective training program? Are you training enough, and regularly? Outdated methods of a VHS tape and a conference room doesn’t count. These training statistics from Shift start to tell a tale of why an investment into employee training and engagement is so key:

  • Out of nearly 4,300 workers, 74% felt they weren’t achieving their full potential at work.
  • Companies with 100-500 employees only have 6 minutes of training every 6 months, on average.
  • 1 out of 3 employees said that uninspiring training content is actually a barrier to learning.
  • 7 out of 10 people said that training and learning opportunities influence their choice to stay with a company or leave.

Employee training programs, when executed well, can turn around the most effective, productive, and happy staff a business has ever seen. By setting up an interactive training program using online decision trees, you’ll provide a powerful platform for staff to learn from anywhere, and much more easily.

Guided Training Sessions

All businesses will typically have a training guide set in place; a long PDF or thick stack of bound papers to house the important items, manuals, and other key employee information. The problem with these long-form training guides? They’re time-consuming, mind-numbing, and never an accurate representation of the company’s brand or personality.

Interactive decision trees are a more friendly way to guide people through a training session by asking questions in an interview-style way, which helps to keep things moving quickly and keep employees more engaged with the important information being presented. You can even add customizations and visuals like GIFs, videos, and photos to help display step-by-step information and lead workers to a path of understanding.

Online Situational Simulations

Scenario-based documentation is in high-demand for many companies and organizations looking to train new hires in a standard and efficient way; different situational training always varies, for every type of industry. Whether your business is in retail, tech, healthcare, customer support, insurance, or even if you’re a governmental department or non-profit organization, your training simulations should be able to easily match your audience (employees).

Decision trees are a perfect digital resource for creating and implementing simulations online, for any kind of scenario that you may need to communicate in a training session. Providing interactive simulation tools to emulate different potential work scenarios can prove to be invaluable when leading trainees through new or complicated learning environments. Click here for an interactive example of a training simulation to see how it’s done.

Interactive Knowledge Base

Employees and customer-facing agents should be trained on every area of a businesses’ inner workings in order to provide the best work and the most helpful service. If staff were to ask questions to supervisors or other departments multiple times a day, a lot of bottlenecks and frustration would start to occur.

While customer-facing for our purposes, we host our own Zingtree FAQ on the Zingtree platform itself. We’ve found it’s a great way to organize based on different categories of information and quickly lead customers to the right answers to their questions. These knowledge base decision trees can be used in the same way for internal employees, offering a robust FAQ on everything from procedural standards to procurement processes.


Ready to improve your employee training and evaluation process? 

Get started with Zingtree!

How to Create a Survey with Decision Trees

By nature, decision trees are powerful tools to showcase each “decision” along with its potential outcome. While already a recognized and respected way to create interactive guides, how-tos, and troubleshooters, decision trees are also a skillful platform for building, publishing and collecting survey data from both customers and internal employees.

Why Use Decision Trees for Surveys?

The general goal of a survey is to classify a population (who you are surveying) into complete sets, depending on their recorded responses. In this light, you can both represent the survey as a descriptive or analytical tool using a decision tree platform — it’s all narrowed down to the framing of the language used and in-depth paths created.

Better than common or commercial survey platforms, decision trees are ideal for creating these complex paths in a simple-to-follow format, so you never get lost during the building process. Additionally, decision trees make it easy to:

1. Build and implement surveys for recurring needs. 

Collecting information early and often is key when it comes to improving a business or organization. Decision trees are perfect for recurring surveys:

  • HR and internal surveys
  • NPS and customer satisfaction surveys
  • Market research surveys
  • Customer feedback surveys

For example, we use decision tree surveys for gathering information in a technical support request, and for when customers request demos. A little bit of background information goes a long way.

2. Include key information and helpful media. 

Depending on the survey at hand, it can be useful to embed documentation and/or visual media to help convey information better. Using visuals like photos, graphics, and GIFs, and adding relevant videos to your survey questions is a great way to communicate clear instructions and background information within little space.

3. Use logic to jump around complex paths.

Decision trees were built to simplify complex situations, including the complicated logic jumps and survey paths that can arise when collecting information. Our multiple survey building tools (shown below) make it easy to create and visualize the survey paths, end-results, and any missed connections within the logic itself. Plus, you can start building in a spreadsheet if that’s easier to wrap your head around initially.

4. Perform A/B testing and optimize results. 

To get the most from your survey, you’ll need to perform A/B testing on areas such as how your survey questions are written, the medium from which the surveys are sent, and how many questions are included. Using Zingtree Logic Nodes, you can easily A/B test surveys and determine which options are getting the most traction.

5. Customize with themes and branded CSS. 

Having a seamless look-and-feel with your own company or organization’s branding is important to how a survey is received by customers. Zingtree allows you to import your own custom CSS file to fit the design you want perfectly or choose from a selection of decision tree themes to mix and match color and style possibilities.

6. Embed surveys anywhere you need them.

Once you’ve created a survey using Zingtree, you can easily publish and distribute it through several ways. Have a web page or WordPress-hosted site you need a survey embedded on? You can do that. Need us to host a survey that you can quickly link your customers to? You can do that, too.

Getting Started: Building Your Survey

Creating a survey is easy with our toolkit, offering 3 easy-to-use options for creation.

The Wizard: The interface walks you through the decision tree building process while you provide the questions (and answers) that your end-users will see and navigate through.

The Designer: Draw out a decision tree on one screen, where you’ll be able to create the nodes and their connections to see exactly how the tree will flow.

Overview: A form-based option for creating one node at a time that consists of tools for refining your decision trees – perfect for content-heavy surveys.

Check out this real live decision tree example, showcasing a basic customer satisfaction survey template.

 


Zingtree makes it easy to build surveys, as well as question & answer style troubleshooters, scripts, sales filters and more to satisfy your customers, your agents and your business needs.

Contact us to learn more or get started today!

Zendesk Decision Tree Support App: Version 4

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Travis A., who is implementing Zingtree for a video technology company, was keen on using Zingtree to try to reduce his team’s support ticket load. He also needed to import a synopsis of the Zingtree session data into his Zendesk tickets so his tech support people could get some time-saving background information.

Travis wanted to emphasize the condensed Q&A part of the session. Done!

Here’s the new look of the Zendesk Decision Tree Support app:

Here’s what’s new in the Zendesk Support App, version 4:

  • The Q&A view is now the default.
  • Any “back” or “restart” button clicks no longer show in Q&A view.
  • The answers clicked are highlighted, so it’s easy for a support person to see where the customer went at a glance.

You can download the latest Zingtree Decision Tree Support app for Zendesk here.

Need help installing the app? Instructions are here.

Travis' photo
This is Travis.

Thank you, Travis, for the awesome suggestions!

Smart Decision Tree Powered Scheduling for Healthcare

Have you ever scheduled a medical visit with a clinic, only to find that the doctor you were paired with was the wrong specialist for your condition?

This was happening too often for the Spokane Ear Nose and Throat clinic, making patients unhappy, and wasting valuable doctor time. This happens all over the world in hospitals, clinics, and large medical practices. To solve this problem, Spokane ENT created a pre-diagnostic and appointment medical scheduling decision tree with Zingtree that their schedulers now use when a patient calls in to set up a visit; their medical office is now more productive and efficient than ever.

In order to deliver quality medical care, and keep patients and staff happy while maintaining profitability, it’s critical to develop a smart scheduling system. For this reason, introducing an updated process with Zingtree’s interactive decision trees is an intelligent, efficient way to get patients paired with the right doctor the first time.

Simplify Scheduling

Healthcare facilities have a need for a more optimized process of scheduling patient appointments. Clinics can provide an online scheduling tool allows patients to quickly and easily schedule appointments from their desktop or mobile device — anywhere and anytime — without the need to pick up the phone and connect to an operator.

On the operator and physician side, a lot of time is saved that would otherwise be spent taking calls and correctly routing a patient to the medical department they need. Using decision trees for scheduling appointments lets clinics automatically set patient visits depending on key criteria such as:

  • Level of urgency
  • Amount of complexity
  • Anticipated length of appointment
  • Required specialty

Pre-Diagnose Patients

Medical diagnosis is, in itself, a complex troubleshooting process that requires patients and physicians to work together. Interactive decision trees that act as diagnostic schedulers can also integrate critical medical triage questions; by asking a few pointed questions and follow-ups, a medical professional can more quickly narrow the possibilities of what’s affecting a patient and rule out any certain healthcare scenarios.

This symptom checker functionality within a scheduling script allows practices to simultaneously set up an appointment and intelligently pre-diagnose, so that medical professionals can gather information ahead of time and patients can more easily be scheduled with the right specialist – a huge time-saver for everyone involved.

Streamline Care

By saving time through a better, more streamlined medical scheduling and pre-diagnosis system, patients are automatically set up for receiving faster and more personalized healthcare. For clinics with multiple locations or larger hospital networks, this is even more beneficial; setting up every care center with the same system provides agents with a single, seamless scheduler tool.

Zingtree offers the kind of standardization and customization to help medical facilities in different geographic areas stay on track with one another, as well as provide a warm and professional environment for patients to get what they need as soon as possible. And as we all know, better and faster care leads to happier and healthier patients overall.


See the Zingtree Gallery for decision tree examples for all kinds of uses.

Ready to set up a Zingtree decision tree for your medical practice? Contact us with any questions, or get started today.

Decision Trees for Medical Scheduling: Spokane ENT Case Study


Spokane ENT + Zingtree

Improving medical care through intelligent medical scheduling

 

Spokane ENT is a certified division of the Columbia Surgical Specialists based in Spokane, Washington. With over 20 years offering excellent professional ear, nose and throat care to local residents, the highly-specialized clinic works tirelessly to help patients of all types experience life to their absolute fullest.

Spokane ENT’s Challenge

As a large group practice with multiple locations and specialties, Spokane ENT needed to optimize its appointment scheduling process. With specific areas of diagnosis and treatment, the clinic realized that they required a better way to ensure patients were scheduled with the proper specialists.

Zingtree’s Solution

Implementing appointment scheduling decision trees for the clinic’s call center agents has allowed Spokane ENT to optimize its scheduling across locations. Agents navigate decision trees to pre-diagnose patients, which eliminates a lot of unnecessary doctor visits.

“Our scheduling agents are faced with the task of matching patients to one of 11 doctors, each with a specific area of practice and treatment,” says Dr. William Schmitt of Spokane ENT. “Decision trees have allowed us to collect patient symptoms and quickly schedule them with the correct physician and accompanying testing.”

Key Statistics: 

  • 18,000+ Calls: More than 18,000 patient calls assisted
  • 2,400 Days: Over 2,400 operator days and counting

About Zingtree

Zingtree is the most user-friendly platform for creating and implementing interactive decision trees that deliver answers faster. Quickly create a decision tree that your site visitors, leads, trainees and/or customers navigate by clicking buttons to answer questions, and receive detailed analytics on how trees are being used. Zingtree makes it easy to guide anyone through complicated processes – there’s no better way to help people get answers and solve problems.


Want to see more? Explore the Zingtree Gallery for examples of how our decision trees and interactive solutions provide value for businesses!

Procurement Case Study: Philip Morris International

Philip Morris International + Zingtree

Streamlining complex operations processes in an interactive environment

Philip Morris International is the world’s leading global tobacco company, representing six of the world’s top international brands that span more than 180 markets. Largely focused on Research & Development, the company employs over 400 dedicated scientists, engineers, and technicians who work to develop less harmful alternatives to cigarettes.

P.M.I.’s Challenge

With the highly-regulated environment of R&D, strict guidelines for every process is necessary to mitigate risk and reduce error. PMI recognized a need to have clear, guided solution to ensure that every procurement was handled efficiently and accurately, without implementing a cumbersome system for employees to navigate.

Zingtree’s Solution

Interactive decision trees have allowed PMI to automate complicated procurement processes that follow stringent company regulations. By using standardized trees, the organization has minimized the risk of error while at the same time streamlining efficiency and reducing stress for their employees.

“Structured decision trees lead to increased efficiency, avoid constant repetition of efforts and also lead the users to increased autonomy and consciousness,” says Olivier Raffi, R&D Manager at Philip Morris International. “This type of automation allows free time and extended availability to deal with complex conditions with less time stressed support teams.”

About Zingtree

Zingtree is the most user-friendly, business-ready platform for creating and implementing interactive decision trees that deliver answers faster. Quickly create a decision tree that your site visitors, leads, trainees and/or customers navigate by clicking buttons to answer questions, and receive detailed analytics on how trees are being used. Zingtree makes it easy to guide anyone through complicated processes – there’s no better way to help people get answers and solve problems.

View the full Philip Morris International + Zingtree case study and download the PDF here


Want to see more? Explore the Zingtree Gallery for examples of how our decision trees and interactive solutions provide value for businesses!

Must-Have Support Tools for a Successful Startup

support tools for startups

Often strapped for time and funding, small businesses and startups can be faced with a difficult decision — how do we spend our resources and manpower on our product, website, marketing, and customer relationships equally? Having a well-rounded customer support strategy isn’t always easy to keep up with. However, taking the time to make the right optimizations to your support system will help you retain customers, gather more helpful feedback for your growing company, and keep everyone happy.

Who says startups can’t offer an exceptional customer service experience? Here are our favorite customer support tools to help you make the most of your service.

Intercom

Having a live chat support functionality built into your website is an incredibly useful way to connect with customers who have any questions or issues to address. As a small business ourselves, we love using Intercom because it allows us to automatically track both chat and email interactions with each customer, as well as provide completely personalized one-on-one support.

The convenience factor can be huge in a customers’ decision to either get help or quit using your product/service. Intercom allows small businesses and startups of all sizes to engage with customers quickly and directly, without taking out a lot of time in the normal work day.

Bonus Tip: Link up Intercom with Zingtree to get background information from your customers before you start a live chat.

Zendesk

Everyone’s favorite support software earned the title for good reason. Zendesk provides a cloud-based customer service platform that’s been specifically designed to bring businesses and customers together, having all conversations and support requests centralized, searchable and totally organized.

There’s often not a lot of time in a day for startup workers to evaluate new software, but finding the right kind of CRM is important to scale. Developing a hyper-efficient CRM process can take a little time to prepare, but is guaranteed to help you build and maintain great relationships with people.

Bonus Tip: Integrate Zendesk with Zingtree to give customers a decision tree for self-solving, or allow them to submit a Zendesk ticket with their full tree history if they can’t find a solution.

Zingtree

Online knowledge bases and FAQs are a must-have for any startup or small business. But, customers searching for specific answers or step-by-step solutions to a technical issue, these knowledge bases of articles can be intimidating and frustrating. Zingtree allows you to create customized, interactive decision trees and troubleshooters to provide always-available, guided help to your customers.

Our platform lets you add visuals like GIFs and videos to provide more context, and has publishing tools to let you embed your trees into WordPress or any other website page for seamless integration with your existing online presence. Plus, you can gather feedback through comments to make optimizations even easier.

Bonus Tip: We integrate with a ton of other helpful tools and apps for startups and small businesses, so you can easily link up and share information between platforms.

Twitter

More than just a social media platform or means of distributing your business’ content, Twitter is an incredibly helpful medium for basic support communications. So many consumers are turning to the ease and accessibility of social media to share issues and ask questions, and startups can offer up ultra-fast, bite-sized responses to solve problems through replies and more lengthy direct messages.

Not just for the youngsters anymore, adults of many ages are now using Twitter to keep up with their interests, as well as brands they love. It’s free, fast, personalized enough to please consumers, and simple enough for even the smallest of startups to lend resources to.

Bonus Tip: We’re also on Twitter – follow us and ask us anything!

Grasshopper

Sometimes customers just want a direct line, straight to the source of the information. For startups working with the elderly, those with poorly-functioning Internet, or otherwise technically-challenged customers, having a phone can be a huge benefit. Grasshopper allows you to make a new business-only line from your own personal cell phone, so you can easily field questions anywhere, anytime.

Perfect for startups with remote (or distributed) teams like us, Grasshopper is a cool way to stay in contact with customers while keeping your existing number, and even allows you to send texts through your business number to work through things with clients and customers on-the-go.


Ready to help make your startup even more customer-friendly? Get a free Zingtree account today

The Ultimate Online Decision Tree Maker for Any Need

A decision tree maker is the best tool for simplifying complicated processes, including those frequently faced in customer support, technical troubleshooting, sales optimization, training, program enrollment, and communications, to name a few. Presented in a customized, standardized, and completely interactive environment, decision trees have the potential to make a huge impact on the efficiency and effectiveness of any business or organization.

Zingtree is an online decision tree maker that allows you to quickly build, customize and publish interactive decision trees online, and comes fully-loaded with real-time analytics and reports.

How to Use Zingtree’s Decision Tree Maker

Our powerful decision tree maker toolkit allows you to create trees in a few unique ways:

1. Start from Spreadsheets

Easily draft and import any Google Sheets or Excel document into Zingtree and turn it into a decision tree. Once imported, you can enhance using powerful editing tools that offer more decision tree-related functionality than spreadsheets alone.

2. Draw It out With Designer

Designer lets you easily “draw” a decision tree. On a single display, you’ll be able to view and create the nodes and pathways for your decision tree and see exactly how it’ll flow.

Watch the Designer tutorial video here.

3. Quickly Create Using Wizard

Wizard builds a tree through prompts, using a form-based approach. The tool walks you through how to make a decision tree, while you input the questions and answers.

Watch the Wizard tutorial video here.

4. Build From Scratch With Overview

Overview is a form-based option for creating trees node-by-node. The editor has tools for refining to perfection and is ideal for content-rich decision trees.

Watch the Overview tutorial video here.

No matter the method, here’s an example of how your decision tree will look:

Tips for Great Decision Trees

Basic decision trees can always get the job done, but with a little bit of added effort, you can gather amazing data, as well as really blend into your company brand or personality.

Need more help getting started? Have a question? Want more tips? We’re always here for you