Category Archives: Use Cases

3 Reasons Why Insurance Agents Need Interactive Scripts

interactive scripts for insurance

There’s one aspect of insurance that everyone can come to the same conclusion about: it’s complicated. Whether you’re talking about home insurance, life insurance, travel insurance, property insurance, or any other type you can name, the same issues around complexity arise. In an industry so deeply-rooted in lots of paperwork, fact-checking, and claims processing, important and confusing details of all sizes are plentiful.

Agent scripts are one solution that has really helped to simplify these types of everyday insurance processes. In today’s digital world, however, the traditional call script is being replaced with something even more effective and easy-to-use. Interactive decision trees and agent scripts for insurance make it easy to pick products, follow processes, and collect important data.

Leading companies and independent insurance agents worldwide use interactive decision trees for insurance to streamline and simplify every detail – meaning more people helped, more money saved, and more consistently-positive interactions reported. Here’s how some of our insurance-based customers are taking advantage of interactive decision trees:

Case 1: AFLAC

AFLAC, a leading insurance provider in the US, is using interactive decision trees for insurance to guide their insurance sales agents in order to locate and offer the best possible policies for prospective customers.

Case 2: Zudy

Zudy, a no-code enterprise platform, works with insurance companies to provide interactive insurance scripts around their most important and complicated topics, including claims processing.

Case 3: Easy Insurance Scripts

Easy Insurance Scripts partners with Zingtree to deliver powerful agent scripts to insurance agents, along with its roster of equally helpful tools and resources for agents.

While the use cases and exact results may vary from agent to agent, organization to organization, the benefits really boil down to 3 main things:

  1. Consistency
  2. Guidance
  3. Simplification

Let’s take a closer look…

Consistency

Details in the insurance industry are more than important – they are absolutely vital to the integrity of the practice itself. With so many critical details and rules within every claims process, consistency in the information and experience provided cannot be overlooked.

To ensure consistency, interactive decision trees and agent scripts are completely standardized across the board. For real-time conversations, training scenarios, and processing situations, having a consistent and reliable script can help to achieve the intended goals.

Guidance

In many insurance interactions – training or otherwise – interactive, step-by-step guidance can be incredibly useful. Insurance agents and organizations are using interactive decision trees to guide customers to the best products for their needs, as well as guide agents in exactly to say next.

Ted Baker, Founder of Easy Insurance Scripts finds that “with scripts for guiding conversations, interactive trees to train new agents, and the reporting that comes along with it, agents are able to provide a better customer experience that’s consistent and informative.“

Simplification

Making things more simple is usually the best route to go. When you’re talking about insurance, however, the details that are being simplified still need to maintain their integrity. Interactive decision trees for insurance allow agents to ask a few pointed questions, collect the necessary information, and file what needs to be completed all in one streamlined format.

By asking a few questions and simplifying each task through a series of easy-to-follow, guided steps, decision trees and agent scripts for insurance ensure the correct process is followed for recommending policies and processing claims every time.

These 3 digestible, yet extremely powerful benefits of interactive decision trees are enough to make every customer interaction more positive and productive. Have any questions? You can see live examples and learn more about our solutions for insurance agents and organizations on our site, or feel free to reach out directly.

How Decision Trees for Insurance Can Simplify Policies & Procedures

decision trees for insurance

Having exceptional customer service isn’t reserved for typical B2C companies. In such a tumultuous and often scary industry (for consumers, at least), insurance companies and agents must also take a close look at how their customers are perceiving the assistance they are getting. Understanding is also a huge part of this customer experience. Why? Because insurance is complicated.

Improving Insurance Call with Decision Tree Scripts

For many insurance companies, automation is an angle that’s gaining traction for providing more streamlined and consistent customer service. Our partnership with EasyInsuranceScripts.com is a great example of how decision trees are being used to simplify.

Simply put, Ted Baker, the Founder of EasyInsuranceScripts.com, envisioned a more streamlined way to improve how independent insurance agents were being trained, guided through complicated conversations and policy selections, and processing claims. In an industry with so many small, yet important, details to be understood, these conversations and processes can become intimidating very quickly.

With our own knowledge and experience in simplifying the complex, we knew decision trees would be an ideal fit. Joining forces between Zingtree and EasyInsuranceScripts.com has allowed Ted’s services to offer the most comprehensive set of resources for independent insurance agents as a result.

“It’s amazing that I’m able to automate all of this for independent insurers,” says Ted. “For me, the ROI of decision trees is immediate. Introducing standardized decision tree scripts for insurance has allowed the insurers in my network to really thrive. With scripts for guiding conversations, interactive trees to train new agents, and the reporting that comes along with it, agents are able to provide a better customer experience that’s consistent and informative.“

Hard Numbers: Where the Data Fits In

While each insurance agent or organization may have varying experiences, industry knowledge is key in understanding how much this kind of customer service and care matters for insurance. McKinsey recently published an article on how focusing on improving customer experience has a direct effect on growth and profit in the insurance industry:

McKinsey’s global research across industries shows that improving the customer experience can do far more to drive profitable growth than raising advertising spending or lowering prices. Some executives may still see insurance as a low-engagement, disintermediated category, but analytics prove that in an industry where profits are highly concentrated, leading carriers are delivering customer experiences that inspire loyalty and attract new customers frustrated by their experiences with their current carriers.

Here’s a handy chart that helps to summarize how insurers must improve the customer journey:

 

A typical insurance carrier today delivers customer experiences via separate functions (marketing, distribution, underwriting, claims), using a website, sales call center, service department, and so on, most managed by different executives with different goals and metrics. This structure may have its purposes, but it overlooks the fact that from the customer perspective, the experience is often a single journey.

Real-World Example: Decision Tree for Insurance

Here’s a sample tree, derived from one of the Easy Insurance Scripts trees:

 

 

Have any questions? You can learn more about how to simplify insurance products and processes on our site or feel free to reach out directly.

Frictionless Data Collection: The Easiest Way to Get Customer Information Online

We really can’t emphasize enough how important customer data is — for any company in any industry. Gathering data from customers should be easy for them, and it should lead to accurate information for you. Without collecting key information, you can never truly understand your current and potential customers and their desires. How long do you think your company could survive without good data?

Frictionless Data Gathering

Interactive decision trees simplify the process of collecting information on any web page that customers land on first. Just by prompting customers to click a button in a decision tree, you’re collecting data!

Once you get customers engaged with a decision tree, they’ll be hooked. You can then ask for name and contact information using data entry fields. This data is easily sent to you via email, viewed with Zingtree’s reports, or exported into any database or CRM system. Zingtree can validate this data as well.

Case Study: Zingtree

We use this technique ourselves – the Zingtree “Request a Demo” button on our Contact Us page is an example that asks some questions, and then leads to this form:

Before our potential customers see this form, they have clicked some buttons to answer a few basic questions. And at the end of the process, we get an email with all of their information and can schedule a demo with the right expert. It’s an awesome source of leads for us.

The emails we receive at the end of the process look like this:

XYZ Corp requested a demo

Zingtree session data:

Q: I would like to:
A:  Request  a Demo
Q: Next:
A: Continue
Q: How will you be using the Zingtree decisions trees you build?
A: External Use
Q: Are you looking to integrate Zingtree with other applications?
A: Yes
Q: Next:
A: Continue
Q: Are you interested in self-hosting Zingtree?
A: No
Q: Next
A: Continue
Q: Finish:
A: Send Demo Request

score: 0 
zt_browser_language: en 
zt_browser: IE 
zt_country: United States 
zt_regionName: California 
zt_city: San Diego 
zt_zip: 92121 
zt_ip: 208.87.212.000 
zt_isp: Surfer
zt_org: surfer.com 
name: Jane  
company: Customer 
email: jane@xyzcorp.com 
contact_number: 8882121000 
integrations: Looking to retrieve all data points and button elections in a spreadsheet  
send_out: 1


Step 1: Build a Tree, and add a  Data Collection Form

Ready to put this technique to use?

First, engage your customers with some questions answered as button clicks in an interactive decision tree, and at the end of the process ask for more info via a form. It’s easy for customers, and they are providing you fantastically helpful data.

What needs are you filling? Depending on the goal, you’ll want to be collecting different customer information. You can even automatically gather customer location, language, region, browser and more.

Step 2: Refine and Distribute Data

Before you send or publish any decision trees with forms, be sure to check your writing. It’s an often overlooked aspect of surveys, questionnaires and other means of data collection, but contributes greatly to the value of the information gathered.

Step 3: Analyze and Verify Collected Information

If you’re collecting certain information such as a customer’s shipping address, email, or phone number, validating that information before putting it to use can save you a lot of time and money. Bad information wastes valuable resources! Our interactive decision trees allow you to validate information using built-in data cleansing.

When all is said and done, Zingtree’s analytics and reports or API will help you collect and analyse key data directly from your customers themselves.

 

Take a look at the Gallery for a more in-depth look at how data entry forms work in different scenarios. Any questions? Reach out to us anytime.

Decision Trees for Medical Scheduling: Spokane ENT Case Study


Spokane ENT + Zingtree

Improving medical care through intelligent medical scheduling

 

Spokane ENT is a certified division of the Columbia Surgical Specialists based in Spokane, Washington. With over 20 years offering excellent professional ear, nose and throat care to local residents, the highly-specialized clinic works tirelessly to help patients of all types experience life to their absolute fullest.

Spokane ENT’s Challenge

As a large group practice with multiple locations and specialties, Spokane ENT needed to optimize its appointment scheduling process. With specific areas of diagnosis and treatment, the clinic realized that they required a better way to ensure patients were scheduled with the proper specialists.

Zingtree’s Solution

Implementing appointment scheduling decision trees for the clinic’s call center agents has allowed Spokane ENT to optimize its scheduling across locations. Agents navigate decision trees to pre-diagnose patients, which eliminates a lot of unnecessary doctor visits.

“Our scheduling agents are faced with the task of matching patients to one of 11 doctors, each with a specific area of practice and treatment,” says Dr. William Schmitt of Spokane ENT. “Decision trees have allowed us to collect patient symptoms and quickly schedule them with the correct physician and accompanying testing.”

Key Statistics: 

  • 18,000+ Calls: More than 18,000 patient calls assisted
  • 2,400 Days: Over 2,400 operator days and counting

About Zingtree

Zingtree is the most user-friendly platform for creating and implementing interactive decision trees that deliver answers faster. Quickly create a decision tree that your site visitors, leads, trainees and/or customers navigate by clicking buttons to answer questions, and receive detailed analytics on how trees are being used. Zingtree makes it easy to guide anyone through complicated processes – there’s no better way to help people get answers and solve problems.


Want to see more? Explore the Zingtree Gallery for examples of how our decision trees and interactive solutions provide value for businesses!

This article was originally published on March 23, 2017.

Yonyx Alternative – Better Guided Customer Interactions with Zingtree

We often get requests from companies that have deployed decision trees in the past with Yonyx and are looking to migrate to Zingtree. These occur for some of the following reasons:

  • Zingtree offers a better price with our pay-for-what-you-use model.
  • Zingtree tools are more modern, and easier to use.
  • Zingtrees present better. Customers have more options to create the look and feel they envision, choose custom colors and button styles, use effects and transitions, and better match their branding.
  • Customers like Zingtree’s integrations capabilities more – specifically the Webhook system and Zapier integration.
  • And more…

In response, we’ve created an import tool to make it easy to migrate your Yonyx trees to Zingtree. You can test out your Yonyx trees in Zingtree, tweak them, and see for yourself how they render and perform.

Here’s how to import Yonyx decision trees into the Zingtree alternative:

  1. Export your Yonyx tree into XML.
  2. In Zingtree go to My Trees, and click Import.
  3. Pick Import from Yonyx XML file.
  4. Select the Yonyx XML file to import. It will be uploaded and converted into a fully functional Zingtree decision tree.

Are you looking to move from Yonyx? Tell us your story!

Powerful Appointment Scheduling for Medical Practices

Scheduling medical appointments can be a stressful and complicated process for both patients and health care practices. With the evolution of software and other technologies, setting the right appointment with the right doctor has improved, but hasn’t yet truly progressed into a digital, streamlined way — interactive decision trees for appointment scheduling are the wave of the future.

The Future of Medical Appointment Scheduling

The Spokane Ear, Nose & Throat Clinic is a large group practice with multiple office locations and a firm understanding of the quality patient care; this includes quickly getting their patients set up with the right doctor. Spokane ENT’s decision tree appointment schedulers allow the clinic to evaluate patients and ensure they are paired with the correct specialty every time. Efficiency and productivity are through the roof!

Decision trees are a super-streamlined approach to gathering pertinent, sensitive medical information and routing patients to the correct specialists or department in just a few clicks. With every question and answer the patient is guided through, more critical and standard information is revealed and stored in an HIPAA format.

Here’s an example from our Medical Appointment Scheduling Tool demo:

When the appointment has been scheduled, this collected information can also be distributed and delivered to the right office securely.

Dr. William Schmitt of Spokane ENT (along with the rest of the staff) have optimized and standardized every medical scheduling tool across office sites, saving the medical practice and its customers an overwhelming amount of time. With their medical scheduling decision trees in place, the clinic has streamlined more than 18,000 patient calls and counting.

“Decision trees have allowed us to collect patient symptoms and quickly schedule them with the correct physician and accompanying testing.” 

Quickly Route Patients to the Right Care & More

With customized solutions and real-time 24/7 access, every patient will benefit from what interactive online appointment scheduling has to offer. Rather than calling during practice hours and navigating a phone tree, or waiting on hold with a busy administrative staff member or receptionist, busy patients can self-solve and lead themselves directly where they need to go.

Screen Shot 2017-07-26 at 00.05.45.png

With a simple question-and-answer style flow, patients can feel more comfortable sharing private medical details and locate the correct specialist that they need in just a few minutes. This process also streamlines things once the appointment takes place, as all of the patient’s history, symptoms, and other information can already be collected in a secure digital format.

Some other great uses for health care or medical decision trees include:

  • Risk assessment
  • Pre-diagnosis and triage
  • Patient enrollment
  • Medical exams
  • Health questionnaires
  • Nurse advice lines
  • And so much more

You can more use cases and decision tree demos for medical and health care practices on the Zingtree Gallery.


Put it to the test and see how easy it is! Otherwise, contact our support for some extra assistance.

Decision Trees for Sales Retail: Phoenix Bats Case Study

Phoenix Bats + Zingtree

Helping customers find and choose the right products in an interactive way

The Phoenix Bat Company has been crafting high-end baseball bats for over 20 years. Using only premium grade woods with the most advanced bat-making machine in the world, they deliver the most consistent and high-quality bats to their customers, including pro baseball players. With painstaking attention to detail and custom manufacturing, Phoenix Bats produces some of the best bats in the country.

Phoenix Bat’s Challenge

With customers at all skill levels and various requirements, visitors to the Phoenix Bats website were confused by the difficulty of researching and selecting the right bat for their needs. In search of a better solution, Phoenix Bats wanted to find an easy way for potential customers to find and select a wooden bat tailored to both the customers’ game and hitting style.

Zingtree’s Solution

Building a decision tree bat selector tool has enabled Phoenix Bats to guide customers to the baseball bat perfectly suited to their needs. With this interactive platform in place, customers are now able to quickly find a bat, leading to an increased conversion rate and improved sales. Phoenix Bats is also enhancing the end-user experience by using the Zingtree API.

“Without Zingtree, [our customers] would have to read through a number of different bat descriptions in order to figure out which bat is the best fit,” says Seth Cramer, General Manager and Co-Owner of Phoenix Bats. “Now, they get the answer in seconds.”

Key Statistics: 

  • 13 Trees: 13 decision trees in use
  • Lots of Bats Sold: Over 10,000 customers helped

About Zingtree

Zingtree is the most user-friendly platform for creating and implementing interactive decision trees that deliver answers faster. Quickly create a decision tree that your site visitors, leads, trainees and/or customers navigate by clicking buttons to answer questions, and receive detailed analytics on how trees are being used. Zingtree makes it easy to guide anyone through complicated processes – there’s no better way to help people get answers and solve problems.


Want to see more? Explore the Zingtree Gallery for examples of how our decision trees and interactive solutions provide value for businesses!

Simple Software: How to Start a Training Program with Decision Trees

People are what make businesses move, grow, and flourish; investing in your live human resources is always a smart decision. However critical to success, training programs don’t have to feel stuffy and laborious. A great training process shouldn’t feel like unwanted homework, it should inspire knowledgeable, motivated employees that are comfortable and confident.

Is your company using an effective training program? Are you training enough, and regularly? Outdated methods of a VHS tape and a conference room doesn’t count. These training statistics from Shift start to tell a tale of why an investment into employee training and engagement is so key:

  • Out of nearly 4,300 workers, 74% felt they weren’t achieving their full potential at work.
  • Companies with 100-500 employees only have 6 minutes of training every 6 months, on average.
  • 1 out of 3 employees said that uninspiring training content is actually a barrier to learning.
  • 7 out of 10 people said that training and learning opportunities influence their choice to stay with a company or leave.

Employee training programs, when executed well, can turn around the most effective, productive, and happy staff a business has ever seen. By setting up an interactive training program using online decision trees, you’ll provide a powerful platform for staff to learn from anywhere, and much more easily.

Guided Training Sessions

All businesses will typically have a training guide set in place; a long PDF or thick stack of bound papers to house the important items, manuals, and other key employee information. The problem with these long-form training guides? They’re time-consuming, mind-numbing, and never an accurate representation of the company’s brand or personality.

Interactive decision trees are a more friendly way to guide people through a training session by asking questions in an interview-style way, which helps to keep things moving quickly and keep employees more engaged with the important information being presented. You can even add customizations and visuals like GIFs, videos, and photos to help display step-by-step information and lead workers to a path of understanding.

Online Situational Simulations

Scenario-based documentation is in high-demand for many companies and organizations looking to train new hires in a standard and efficient way; different situational training always varies, for every type of industry. Whether your business is in retail, tech, healthcare, customer support, insurance, or even if you’re a governmental department or non-profit organization, your training simulations should be able to easily match your audience (employees).

Decision trees are a perfect digital resource for creating and implementing simulations online, for any kind of scenario that you may need to communicate in a training session. Providing interactive simulation tools to emulate different potential work scenarios can prove to be invaluable when leading trainees through new or complicated learning environments. Click here for an interactive example of a training simulation to see how it’s done.

Interactive Knowledge Base

Employees and customer-facing agents should be trained on every area of a businesses’ inner workings in order to provide the best work and the most helpful service. If staff were to ask questions to supervisors or other departments multiple times a day, a lot of bottlenecks and frustration would start to occur.

While customer-facing for our purposes, we host our own Zingtree FAQ on the Zingtree platform itself. We’ve found it’s a great way to organize based on different categories of information and quickly lead customers to the right answers to their questions. These knowledge base decision trees can be used in the same way for internal employees, offering a robust FAQ on everything from procedural standards to procurement processes.


Ready to improve your employee training and evaluation process? 

Get started with Zingtree!

How to Create a Survey with Decision Trees

By nature, decision trees are powerful tools to showcase each “decision” along with its potential outcome. While already a recognized and respected way to create interactive guides, how-tos, and troubleshooters, decision trees are also a skillful platform for building, publishing and collecting survey data from both customers and internal employees.

Why Use Decision Trees for Surveys?

The general goal of a survey is to classify a population (who you are surveying) into complete sets, depending on their recorded responses. In this light, you can both represent the survey as a descriptive or analytical tool using a decision tree platform — it’s all narrowed down to the framing of the language used and in-depth paths created.

Better than common or commercial survey platforms, decision trees are ideal for creating these complex paths in a simple-to-follow format, so you never get lost during the building process. Additionally, decision trees make it easy to:

1. Build and implement surveys for recurring needs. 

Collecting information early and often is key when it comes to improving a business or organization. Decision trees are perfect for recurring surveys:

  • HR and internal surveys
  • NPS and customer satisfaction surveys
  • Market research surveys
  • Customer feedback surveys

For example, we use decision tree surveys for gathering information in a technical support request, and for when customers request demos. A little bit of background information goes a long way.

2. Include key information and helpful media. 

Depending on the survey at hand, it can be useful to embed documentation and/or visual media to help convey information better. Using visuals like photos, graphics, and GIFs, and adding relevant videos to your survey questions is a great way to communicate clear instructions and background information within little space.

3. Use logic to jump around complex paths.

Decision trees were built to simplify complex situations, including the complicated logic jumps and survey paths that can arise when collecting information. Our multiple survey building tools (shown below) make it easy to create and visualize the survey paths, end-results, and any missed connections within the logic itself. Plus, you can start building in a spreadsheet if that’s easier to wrap your head around initially.

4. Perform A/B testing and optimize results. 

To get the most from your survey, you’ll need to perform A/B testing on areas such as how your survey questions are written, the medium from which the surveys are sent, and how many questions are included. Using Zingtree Logic Nodes, you can easily A/B test surveys and determine which options are getting the most traction.

5. Customize with themes and branded CSS. 

Having a seamless look-and-feel with your own company or organization’s branding is important to how a survey is received by customers. Zingtree allows you to import your own custom CSS file to fit the design you want perfectly or choose from a selection of decision tree themes to mix and match color and style possibilities.

6. Embed surveys anywhere you need them.

Once you’ve created a survey using Zingtree, you can easily publish and distribute it through several ways. Have a web page or WordPress-hosted site you need a survey embedded on? You can do that. Need us to host a survey that you can quickly link your customers to? You can do that, too.

Getting Started: Building Your Survey

Creating a survey is easy with our toolkit, offering 3 easy-to-use options for creation.

The Wizard: The interface walks you through the decision tree building process while you provide the questions (and answers) that your end-users will see and navigate through.

The Designer: Draw out a decision tree on one screen, where you’ll be able to create the nodes and their connections to see exactly how the tree will flow.

Overview: A form-based option for creating one node at a time that consists of tools for refining your decision trees – perfect for content-heavy surveys.

Check out this real live decision tree example, showcasing a basic customer satisfaction survey template.

 


Zingtree makes it easy to build surveys, as well as question & answer style troubleshooters, scripts, sales filters and more to satisfy your customers, your agents and your business needs.

Contact us to learn more or get started today!

Zendesk Decision Tree Support App: Version 4

zendesk_zingtree-BLOG@2x

Travis A., who is implementing Zingtree for a video technology company, was keen on using Zingtree to try to reduce his team’s support ticket load. He also needed to import a synopsis of the Zingtree session data into his Zendesk tickets so his tech support people could get some time-saving background information.

Travis wanted to emphasize the condensed Q&A part of the session. Done!

Here’s the new look of the Zendesk Decision Tree Support app:

Here’s what’s new in the Zendesk Support App, version 4:

  • The Q&A view is now the default.
  • Any “back” or “restart” button clicks no longer show in Q&A view.
  • The answers clicked are highlighted, so it’s easy for a support person to see where the customer went at a glance.

You can download the latest Zingtree Decision Tree Support app for Zendesk here.

Need help installing the app? Instructions are here.

Travis' photo
This is Travis.

Thank you, Travis, for the awesome suggestions!