How to Get Great Data: Framing Quantitative Questions

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Services like Zingtree offer powerful, interactive tools for gathering data, but the programming behind the system you build with those tools is only half of what you need.

It takes an extremely well-thought-out and well-written flow of questions in order to gather great data correctly. How you write the questions presented in your decision tree or survey directly affects the data you receive, including its accurateness and effectiveness.

About Quantitative Questions

Decision tree questions that take a quantitative approach are;

  • Completely closed-ended
  • Generally very simple to select an answer for
  • Ideal if you are looking to collect hard stats or data in numbers

Do your customers think the product/service you offer is amazing, or just alright? Would they like it more if you charged less, or offered something additional? Quantitative questions will garner answers that provide you with objective data to make your business even better.

Zingtree also includes a distinctive scoring functionality, so you can build a sophisticated system that assigns numeric values to corresponding answer selections that you’ve predetermined — this allows for quick measurement and objective comparison.

Structuring Quantitative Questions

Quantitative questions follow a fairly standard format, typically starting with a “how” or “what” in order to gather information. Some very common ways to begin structuring your questions include:

  • What is/are…?
  • How many/much…?
  • What percentage…?
  • How often…?
  • To what extent…?

Because Zingtree allows users to select only ONE answer to move forward in a decision tree, you’ll need to be aware of every potential answer to include and gather the most accurate data.

When in doubt, take advantage of comments to gather feedback from your customers on which answers they would have selected, if given the option — this will allow you to continually optimize your decision trees to gather the best data possible.


 

Strategically constructing your decision trees and writing out your questions, answers and final solution paths according to standard quantitative framing will make things easier for you and your end-users. Customers will be able to understand and navigate more clearly to provide better answers, and you’ll gather amazing data from your key users!

Ready to change your business? Get started on your first decision tree.

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