Zingtree Tags: agents

The Most Common Customer Service Mistakes

Customer service is less of an exact science than its own art form — it takes a lot of careful thinking, patience and a natural finesse to pull off in a fun, fruitful way. When done well, customer service can benefit your business or organization in ways you can’t even imagine!

There are a lot of companies out there today making similar support mistakes; the biggest ones being that they haven’t yet moved to find a solution. Here are some of the most commonly found issues in customer service today.

1. Making it difficult to reach you.

One of the worst possible things you can do as a company is make it hard to get in contact with customer support; trust us, we’ve seen our fair share of websites and services that will make you jump through digital hoops to receive any kind of response from a person.

Perhaps the most important thing to do as a company working with customers is to provide a clear path of contact from anywhere on your website, support articles, marketing communications and more. Find your customers’ preferred contact method — whether it be email, chat and/or phone support — and work to provide it to them well.

2. Speaking negatively, or being difficult.

Screen Shot 2016-04-12 at 1.55.11 PMSupport representatives are the front-lines of any customer interaction, whether you are using phone, email or chat support. Employing agents who are prone to negativity and inflexibility don’t appear to be helpful to the customer and are extremely likely to leave the customer feeling dissatisfied.

Scripting solutions for representatives is a great way to build a custom, yet standardized, script that agents can follow along with during customer communications. Zingtree Agent Scripting allows you to see each session by agent, receive in-depth performance summaries and more.

3. Improperly training agents.

At the end of the day, an improperly trained support representative will likely encapsulate one or more of the mistakes listed above. For this reason, it’s incredibly important to take the necessary steps to properly train agents on standardized processes and correct etiquette, as well as empowering them to make decisions that will put customers first.

Adopting decision trees for training support employees on specific best practices, along with integrating scripting solutions, is the perfect way to get the most (and best) out of agents. You can check out the Zingtree Gallery for training decision tree examples to copy, and draw inspiration from.

4. Using out-dated support systems.

Assuming that your customers don’t care about the methods of receiving answers is always a mistake. The customer’s perceived experience will often set the tone for how they feel about your company as a whole, and so it’s important to keep up when it comes to your customer support platforms.

Companies that integrate interactive troubleshooters, FAQs and more into their support processes have seen a 20% overall reduction in support costs on average, simply through making it easy to provide help across a variety of topics. This, in turn, helps to cultivate happy, long-term customers.


Ready to improve your customer support process? Get started with Zingtree support solutions today.

How to Train Customer Service Agents for Success

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No matter the reasons why a customer chooses to reach out to you, it’s important that each agent is professional, knowledgeable, courteous, and can offer expedited assistance. Training targeted specifically to areas of competency, efficiency and customer service best practices are all requirements to delivering excellent customer care.  

Training alone is not enough to account for consistent customer service delivery, though; the software that customer facing agents rely on is equally important. The technology surrounding CRM platforms is evolving and nowadays it is easier to stay nimble thanks to cloud technology. Another big change in software is the analytic capabilities that allow companies to incorporate some pretty nifty features such as customized scripts (like Zingtree!) and persistent ticket tracking, which allow for better customer experiences.

Let’s review a few training tips to take your customer service from good to awesome.

Use Your Knowledge

Customers are coming to you with a lot of product awareness, but they still expect your representative to be the expert. Customer facing agents should be trained thoroughly on all of the products and services they are responsible for representing, in addition to knowing where to quickly send a customer if s/he requires help or service from another department. Beyond product knowledge, training should be comprehensive regarding the software/hardware platforms the agent is working with.

Always Be Professional

Training customer facing agents how to handle frustrated and irate customers is key for employee morale and low turnover. If agents aren’t fully and properly trained in working with upset customers, you can plan on a revolving door in your contact center. Customer facing agents who can remain professional, even when tested, will reflect well on your company. Training agents to remain professional whenever they’re representing your company should be ongoing – there is always room for improvement!

Remain Courteous

The push and pull of a profitable company call center requires agents to efficiently resolve a customer’s issue, while also remaining polite and courteous. Training agents in how to be polite and productive is a practiced skill. As more customers demand personalized care, agent training that teaches manners and personalization techniques will be rewarded with customer loyalty.

Have Departmental Knowledge

Before an agent is allowed to work with customers, he or she needs to be broadly aware of the functions and roles of the other customer-serving departments. The next step is to ensure proper training in how to patch a customer through to the right person; this is where the need for an omni-channel strategy comes in. It’s easy to see how frustrating it can be for customers to start with one agent, then get transferred to another while having to start over at the beginning if your software doesn’t track a customer through different channels or departments.

As with all training programs, it should be relevant, easy to absorb, and appropriate to the learner. Making training tools available for various types of learners is important if what is being taught is to be incorporated into the workplace.

Customer facing agents are under a lot of stress and pressure but a good training program that is ongoing pays off in that employees are more satisfied in their jobs, which ultimately translates to more satisfied customers!  

 

This article was written by Jodi Beuder of MHI Global. Are you interested in submitting a guest blog post? Please contact us!

Call Center Week | 2015 Conference & Expo

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We hope to see you in Vegas this week for the 16th Annual Call Center Conference & Expo. We will be roaming the Mirage Hotel expo floor and attending as many panels and keynotes as possible. Soaking up all of the information and connecting with call center professionals to better improve our Agent Scripting App and better help us help you with customer interactions.

If you’re here too, please tweet at us. We’d love to say hello!

 

Zingtree Hosted Call Center Scripts and Other Updates

A new release of Zingtree went live today! The main benefit is that companies using Zingtree for internal use (like call centers or live agent scripts) now have an option to add and delete agents, have agents log in and get access to scripts, and track each agent’s use of Zingtree. We’ve also made it easier to create and manage multiple organizations on your account.

More details:

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