People are presented with an overwhelming amount of information every single day — so much so that they can’t possibly even begin to absorb it all in a constructive way.
Historically speaking, packing in as much detailed data as possible into one place was considered helpful. These days, however, the trend to keep things short and sweet has got people (and consumers) hooked. Mark Schaefer, the author of The Content Code, summarized it well:
“There is a definite trend toward small. If we can’t get big chunks of content through a limited ‘pipeline’ of brain cells, maybe we can get grains of sand through.”
In the customer service world, and beyond, the shift from longer form content to bite-sized pieces of information has started to take over.
Why Take on a Bite-Sized Approach?
Making information easier to chew, swallow, and digest has been adopted across many workforces in an effort to help the learning, engagement, and problem-solving processes. Psychologically speaking, human beings find it harder to sift through and understand large portions of information — these quick-to-read snippets are developed for the customer’s convenience, and significantly improve the retention of information. Twitter, with its 140 character limitation, is an extreme example of this trend.
The digital natives, Generation Y, are those brought into the accessibility of information. From the very beginning, they have been fed small, frequent bits of data constantly, battling the overwhelming distractions of notifications and other digital media that are so popular today. In order to really reach customers and consumers in today’s hyper-digital world, it’s critical for companies to start adapting to the need for shorter-form content and communications.
Cutting Back on Information Overload
Zingtree’s decision tree making platform was built with information overload in mind, making it easy for businesses, call centers, content marketers, and support teams to break complicated or dense topics into simple step-by-step actions. Set in an interactive environment that can be embedded into any website or page, decision trees are an ideal way to help customers without the need for live agents or long support articles.
We’ve made strides to become the most powerful, user-friendly platform for presenting information in bite-sized pieces. Zingtree decision trees allow you to:
- Guide visitors with a simple click-click-click, so they can find answers to their questions and find the information they need without sifting through manuals and website pages.
- Present customers with a step-by-step troubleshooter to self-solve issues and resolve problems without assistance from a customer support agent.
- Create completely interactive experiences that break down any complicated process into easy-to-digest bits.
Check out this video to learn more about how to set up a decision tree: