Tag Archives: decision tree

Integrating a Decision Tree Transcript into CRM (and Other Apps)

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Beyond troubleshooting and support, Zingtree makes a handy interactive front-end for getting people to the right page on your website. We consistently see our customers building trees for sales prospecting, medical appointments, loan qualification, hiring and other environments where a little bit of automated filtering goes a long way. Plus, Zingtrees are a great means for information gathering, too!

We also get requests for integrating Zingtree within various back-end platforms – most notably, CRM. Often, when a customer’s data gets imported into another system, you’ll want the Q&A transcript of their Zingtree session attached.

We’ve created a Simple Sales Funnel demo tree and a basic back-end script in the Zingtree Gallery so you can see a working example.

Here’s how to pass a Zingtree Q&A transcript along to ANY system:

1. From your tree, create a link node to your contact form (i.e. contact_form.php), with a URL like this:

contact_form.php?session_id=#session#

2. In contact_form.php, add this JavaScript right above the ending </body> tag:

<script
id="zingtree_field_id"
value="session_data"
src="//zingtree.com/api/add-session-data-to-form.js">
</script>

3. In the form itself, add a hidden field with an id of “session_data”. The name can be whatever you like. Example:

<input id="session_data" name="zingtree_stuff" type="hidden" value="" />

That’s it!

Under the hood: When the form is loaded, the add-session-data-to-form.js script reads the session_id parameter, then loads the session transcript into the hidden field with the id=”session_data”.


BONUS:

Rather than having a field that must have an id of “session_data”, you can also specify the ID of the field that you want to insert Zingtree data into. This is especially helpful for Salesforce or other CRM apps that generate forms for you.

For example, if you added a multi-line text field to your CRM system form with an ID of “my_data_field”, you could use this piece of code instead:

<script
id="zingtree_field_id"
value="my_data_field"
src="//zingtree.com/api/add-session-data-to-form.js">
</script>

 

This article was originally published October 5, 2016.

Announcing Decision Trees with Logic Nodes

In order to make decision trees that can help solve real world problems, sometimes you need the ability to do more than just choose a path based upon a finite set of choices. For these reasons, we’ve introduced Logic Nodes into Zingtree.

In addition, we’ve found that many of our customer’s integrations are passing data variables into Zingtree, and there are situations where they would like to act on the value of those variables. Logic Nodes make this easy.

If you’re an existing Zingtree author, Logic Nodes replace Scoring Nodes from previous versions. Any tree that is using Scoring Nodes is automatically migrated to this new system, without losing any functionality or you having to do any updating of your trees.

Here’s How Logic Nodes Work

When you edit or create a Logic Node, you’ll see something like this:

Logic Nodes test the value of your Zingtree variables with a series of rules and jump to a node when a condition is met. The rules are applied in order, so once a rule condition is met, the node assigned to the rule opens next. You can also assign a default node to jump to in case no rules apply.

In the example above, if the variable fruit equals banana, then Zingtree will open node #8, the “Banana” node. If fruit is watermelon, then the default “Something Else” node opens.

About Variables

Variables can be numeric or text, and the comparisons work for either data type. You can bring variables into your trees in several ways:

Note: Your choice of variables is shown in a drop-down list. If Zingtree hasn’t encountered a variable yet in one of the above scenarios, then it won’t appear as an option.

Editing Rules

When editing your Logic Nodes, you can edit your rules as follows:

  • Reorder rules by dragging them up and down with this tool: Reorder Logic test
  • Delete a rule by clicking on this: Delete logic test
  • Select any existing variable from the Variables drop-down.
  • Select an operator (=, ≠, <, >, ≤, ≥ ).
  • Enter a value to perform the test upon.

You must also enter a default node to jump to if no conditions are met.

Conclusion

Zingtree Logic Nodes give your decision trees a bonus option for adding extra intelligence to your processes and troubleshooters. Do you have a cool application for Logic Nodes you’d like to share with us? Reach out and tell us your story!

The Most Simple Ways to Build an Interactive Decision Tree

Zingtree’s decision tree platform makes it easy to offer your end-users an interactive way to find answers, optimize workflows, and a whole lot more. Below, we’ll walk you through how to make a basic decision tree using our most popular methods of creation in order to help you get a closer, step-by-step look at how it’s all done.

How to Use the Wizard

The Wizard is our most-used creation tool, offering simple prompts to build your tree, question by question (and answer by answer). It’s one of the easiest ways to work through an accurate flow for your customers or users.

1. Log in to your Zingtree account, go to My Trees and select Create New Tree. Choose the option to fill out forms with the Zingtree Wizard.

2. After naming your decision tree, choosing your ideal display style and providing a description, just click the Create Tree button to move on to the next step.

3. Once you start the Wizard, you’ll see an entry screen that will prompt your first question and answer options, along with some body content to give users context.

You’ll also be able to see a live preview of what the decision tree will look like, off to the right:

When you’re finished setting up your first question, click Save and Continue.

4. You’ll next be asked to fill out an unfinished part of your decision tree. Click to Offer a Solution, and fill out the form presented to you. Since this is a solution node, you won’t need to ask any other questions.

Click Save and Continue again when you’re finished.

5. Next, you’ll continue to fill out more questions and answers to reach the end paths of your decision tree. For greater selection, try providing more answer choices.

6, Next, you’ll see a page with an overview of the sequence you’re building. In this case, choose to Offer a Solution. This will be the end of one of the paths in your decision tree for your end-user.

7. Continue to complete the rest of the forms that the Wizard prompts. When you’re all done with the interactive building process, the Overview page will appear to show you every node and path in an easy-to-digest way.

Watch our tutorial video for more information about the Zingtree Wizard. 

How to Use the Designer

The Designer tool is another great way to create decision trees in a more visual way. Presented in a white board-style screen, you can easily build out every node, connection and pathway, while being able to see a high level overview the whole time.

1. Log in to your Zingtree account, go to My Trees and select Create New Tree. Choose the option to visually draw out your decision tree with the Zingtree Designer.

2. Once you start Designer, you’ll see the white board-style screen like the one shown below. Click on the green box for Node #1. This will be your starting node – the very first page your end-users will see.

2. Next, you’ll see an edit window appear on the right hand side. Change the Title, Question and Content areas to fit your tree needs.

Next, add another question by dragging a New Question node into the drawing area. Click the green box for the new question node, and edit it like the first time.

3. Drag a Final Answer node answer node into the drawing area, and edit it.

After adding your first questions and a Final Answer node, the Designer area will show everything like this:

You can drag as many question and Final Answer nodes into the Designer drawing area as it makes sense for your needs, and label them respectively.

5. After adding the question and answer nodes to your decision tree, it’s time to link them together. Hover over node #1 until you see a large dot appear, then drag it over to its connecting node.

After finishing linking all of your nodes correctly, it’ll look something like this:

6. The next step is to create the buttons your end-users will click, by editing the connecting arrows. Click the connector – in our example, titled “Check the Weather” – and an edit form will appear. Change it to look like the form below:

After you connect the rest of the choices in your tree, and relabel the connecting arrows, your decision tree will look something like this one:

Watch our tutorial video for more information about the Zingtree Designer. 

The Finished Decision Tree

No matter the route you take to get there, you’ll end up with the same stunning, super-powerful decision tree. Click through our demo tree below, and examine it within the Gallery to check out even more.

 


Have any questions about getting started with Zingtree decision trees? We’d love to speak with you anytime!

 

This article was originally published on September 14, 2016. 

Infographic Update: How People Are Using Decision Trees

Last year, we introduced an interesting infographic to show just exactly how our customers are using their Zingtree decision trees. And, because new and updated information will always give a more accurate picture, we took the liberty of freshening it up a bit.

Since we initially “sprouted up” in late 2013, we’ve helped over 15,800 organizations everywhere to streamline support and business processes, build powerful sales funnels, help engage with customers, and a whole lot more. To put it in perspective, that’s more than double the number of organizations we had helped (to date) just last year.

Have you planted your tree yet?

Embeddable Decision Trees for WordPress

There’s no getting around it – we love WordPress! As a powerful piece of software that enables people around the world to spread and share ideas, build amazing websites and more, we understand the need to be as integrative with this ever-popular tool.

Zingtree’s robust toolkit allows WordPress users to directly embed interactive decision trees into any web page needed, making it easy for customers and end-users to navigate through any process on your site in a simple question-and-answer flow.

Many of our amazing customers are already taking advantage of this plugin, by hosting powerful, customized decision trees directly on their respective websites! See if you could survive in the wild with this interactive journey built by Live Out There, then check out a robust and helpful troubleshooter decision tree from Screen Time.

Here’s how to get started with your own WordPress-hosted decision tree:

1. Download the plugin and install it into WordPress.

2. Use your Zingtree decision tree’s specific short code (which will appear like this) in your post:

[ zingtree id=”851580502″ ]

Hint: To locate your short code, login to Zingtree and go to My Trees. The ID number to the left of the decision tree title is your code.

Installation Video

Some more examples: 

To customize with a persistent button that will immediately take the user to whichever node you’d like while displayed in “panels” style, enter a short code like this:

[ zingtree id=”148196706″ style=”panels” persist_names=”Restart|Submit Ticket” persist_node_ids=”1|5″ ]

To hide the name of the decision tree, as well as the “back” button, enter a short code like this:

[ zingtree id=”148196706″ hide_title=”yes” hide_back_button=”yes” ]

Get the WordPress Plugin!

Don’t want to embed into WordPress? Zingtree can host your decision trees for you! Learn more here or contact us today.

This article was originally published May 2015.

What Kind of Valentine’s Card Should I Give?

Get ready – Valentine’s Day is just a few days away!

Whether you’re searching for ideas for your significant other, mom and dad, or other VIP’s in your life, the Valentine’s card is a staple of the season and shouldn’t be forgotten. Rather than going to your neighborhood pharmacy and grabbing a generic option last-minute, our custom decision tree will help you find the perfect Valentine’s Day card.

Want to see more amazing user-generated decision trees? Check out the Zingtree Gallery!

The Visual Designer: Drawing Out Your Decision Tree

Everyone prefers their own way of creating, and it can come in many forms. To address this, we built Zingtree with a few different ways to design and construct an interactive decision tree.

For the more visual learner, the Zingtree Visual Designer allows you to draw out your decision tree. This “white board” style lets users to create nodes, along with their connections, and see the nitty gritty details of how the tree functions.

Here’s how to get started with the Visual Designer:

1. Once you log in to your Zingtree account and start Designer, you’ll see a screen that looks like the one shown below, with one node already in place as a green box. This is the very first node your users will see and interact with.

2. Click on Node #1, and you’ll see an edit window pop up on the right hand side. You can edit the Title, Question and main Content segments to your liking.

3. Drag new nodes into the design area – these correspond to the pages in your decision tree. Again, select the green box to edit each node’s Question, Content, etc.

4. When you’re ready, add a Final Answer Node and edit to fit your needs. These will appear in blue, to differentiate from your green Question Nodes.

5. Continue to create these Questions & Answer Nodes by dragging new nodes into the design area, and then connect them using labeled arrows. The connecting arrows represent the button selections from each node.

6. Finish linking all of your nodes using this method, and you’ll end up with a finished product that looks something like this image below. Often times, Zingtree users only use this mode as a way of assembling their decision trees. Please keep in mind that things can get confusing for more complex trees that require more nodes.

For a more in-depth tutorial, watch this video to see how to build the example tree above using Zingtree Designer:

 

 

To view more ways of building your decision trees, check out our Zingtree Design Tutorials.

Beginner’s Guide to Starting a Zingtree: 8 Hacks For Success

Screen Shot 2015-05-08 at 10.17.52 AM

Our interactive decision tree tool is a must-have for any business looking to skyrocket their customer service through self-help, organizations hoping to logically deliver answers, and even contact centers to guide their customer-facing agents through how-tos and support.

No matter what you use Zingtree for, getting your first tree deployed can be daunting for some. So have no fear, here are our top tips for breaking into the awesomely helpful world of Zingtrees:

1. Sketch Out a Roadmap

Remember in school when you’d sit down and brainstorm out a strategy? Just like that! Whether it’s in list, mind map or spreadsheet form, getting down the touchstones you need your tree to cover before you start building your tree is crucial and will make building your nodes and connecting them in a flow much easier. Compiling an outline is essential and will make the creation much more streamlined.

2. Go With What’s Already Been Built

We’ve expanded (and promise to keep expanding) our Gallery. In here you will find a handful of pre-made Trees that you can edit and customize to fit your needs. Simply click the “Copy” button to create a replicate version. Also, see the top navigation to filter by your specific need. Check out our examples, and hopefully one will be great inspiration for you to start your own!

Screen Shot 2016-08-08 at 10.44.54 AM

3. Start With The Visual Designer

We all know that there are different styles to learning, creating, coding and strategizing. For this reason, we’ve equipped Zingtree with a robust Visual Designer that allows for a “white board” to create nodes, connections, and truly see the Tree as it’s being built. Some Zingtree builders only use this mode as a way of aesthetically assembling their decision trees. Visually, however, it can get confusing for large, complex trees – but for getting started, it’s perfect!

Screen Shot 2015-05-08 at 10.16.51 AM

4. Use Placeholders When Undecided

When you’re on a roll mapping out your decision tree you’re bound to run into a speed bump here or there, especially when dealing with conditional node flows. In practice, this means if you need two nodes connected you need to create both nodes before you create the connection between them.

Screen Shot 2015-05-08 at 10.17.09 AM

If you’re stumped on the additional nodes, we recommend that you create simple untitled / undefined nodes to help you continue through the process. You can always go back to that node and edit appropriately as needed.

5. Go Back With Snapshots

A very helpful feature we’ve built into Zingtree is Snapshots. Snapshots allow you to review edits and go back to previous versions of your tree – helpful when creating trees with multiple revisions. To find this tool, select More Tools > Snapshots. You can see any other team members’ work and revisions, not to mention, recover that past version.

Screen-Shot-2015-12-09-at-2.10.34-PM

6. Make A Backup As You Go

If you’re ever nervous about losing your place or the data within your Zingtree, we recommend exporting the tree to a file on your PC or Mac. This also works well if you’re making a whole new round of edits that you’re not 100% sure about.

Screen Shot 2015-05-08 at 10.17.36 AM

Backups are a great way to not only save your work but also collaborate on different versions of the same idea, especially for teams working with multiple versions for reference and cross-examination. To find the Exporting feature, select More Tools > Export.

7. Big Copy Edits With Exporting

Another exporting trick! If you have large, bulk changes that you need to make with the text within your tree (say, a URL throughout that’s totally changed or an updated product name), simply export and open it with a text editor platform. Using the “Find & Replace” tool within the text editor, swap out the old text portion with the new.

8. Sub-Trees for Even Bigger Zingtrees

If you know you’re going to have a large project ahead of you,  prepare more than one Zingtree to ease the pain in constructing one whole decision tree. In fact, when you’re in the planning stages, you will find these sub-trees occur naturally in complex decision trees. By containing themes and varying elements in different trees, and then later, linking them up into one final tree using Tree Links, you can concentrate on one element at a time!


We’d love to hear your tricks and tips for starting a Zingtree. Feel free to share on our Facebook Page!

Integrating Zingtree with Freshdesk

feshdesk_zingtree

Freshdesk is one of our most popular integrations, so we’ve made sure it’s easy to import Zingtree session transcripts into a Freshdesk ticket. With the integration in place, support staff can see all of the steps a customer went through in a decision tree before needing to ask for help – it’s a huge time-saver for agents!

When the integration is set up, agents will see a Zingtree transcript with each ticket, like this:

Requirements:

You will need the Estate or Forest plan from Freshdesk to accomplish this integration.

Overview:

You’ll first need Freshdesk Admin privileges to complete the process. This method will create a new field called Zingtree Session Datait gets hidden from the customer, but it appears for the agent answering the ticket. It includes the entire Q&A transcript of the user’s Zingtree session prior to opening a new ticket in Freshdesk.

Here’s how to set up the Freshdesk side:

  1. In Freshdesk, go to your Admin panel, and select Ticket Fields.
  2. Create a new “Multi Line Text”  ticket field named Zingtree Session Data. (This field must be set up as “display to customer” and “customer can edit”, but will be hidden from the end-user once you implement step #7 below. Trust us!) The properties will look like this:
  3. Click Done.
  4. Click Save to add the field.
  5. Next go to Admin, Portals, and click  Customize Portal next to the portal that will receive Zingtree data.
  6. Go to Layout and Pages, Portal Pages.
  7. Click New Ticket, then add this code to the new ticket edit area:
    <script src="//zingtree.com/api/freshdesk-new-ticket.js"></script>

    This is what it looks like (new code outlined in red):

  8. Click Save and Publish.

On the Zingtree side:

You see to make Link Nodes that go to your Freshdesk New Ticket form, and add ?session_id=#session# to the end of the URL. Example:

If this is the link to your ticket form:
http://support.mycompany.com/support/tickets/new

Use this URL within a Zingtree Link Node to go to the ticket form, and have the Zingtree session transcript transferred:

http://support.mycompany.com/support/tickets/new?session_id=#session#

We’ve set up a sample Gallery tree (“Freshdesk Integration example”) for you to examine here. You can copy this tree, and then change the URL link to point to your own Freshdesk domain.

Follow these steps and in 15 minutes or less you’ll have a powerful integration between Freshdesk and your Zingtrees.

Any questions? Reach out to us anytime.

Hectic Holidays: A Simple Guide for Improving Customer Support

As families everywhere are winding down for the holiday season, support teams are just ramping up. This time of year can be especially strenuous for small businesses that want to continue to provide amazing customer service and support seasonal promotions, while at the same time allowing staff members to take some much-needed vacation time.

Customers can often have raised expectations for support during the holidays, and we all understand it. With the right support strategy and preparation in place, staff and agents can be well ahead of any issues, and customers can get exactly what they need. Here are our top tips for keeping things streamlined in your support department this holiday season:

1. Empower Agents

A good amount of customers still enjoy traditional support methods, like simply calling you up on the phone. For this reason, it’s incredibly important to empower the people who are answering those calls. Agent empowerment can come in many forms: in-depth training, up-to-date knowledge, freedom to make key decisions. By preparing agents with the tools they need to succeed, and giving them the power and confidence to make judgment calls, they will be ready and able to tackle any customer need!

Agent scripts allow support reps to have a real-time, custom script to easily guide them through a customer communication. Crafted to fit the business’ own “voice,” scripts follow personalized support standards that make it simple for agents to help customers with the best information possible. The best part about agent scripts for the holidays is that, because they convey the most accurate information and natural flow, it’s possible to hire last-minute seasonal help while ensuring your high standards of customer service are still met.

2. Provide Self-Service

According to a 2013 Forrester report, roughly 72% of customers actually prefer self-service support options to resolve their issues over calling or sending an email. For the holiday season, this is excellent news. The more you provide self-service support, the less questions and issues your support team has to field — it’s a win-win!

As far as self-service options go, pairing your existing knowledge base, FAQ and/or tutorial videos with interactive troubleshooters is the best way to cover all of your customer service bases. With the question-and-answer-style of a decision tree troubleshooter, finding solutions becomes much more manageable (for customers and support staff). In fact, businesses that use these troubleshooters have seen an average 20% reduction in support costs, some saving upwards of 15 hours per week on customer support.

3. Create a Holiday Tree

Not quite the tree that’s traditional to the season, holiday-specific decision trees are also a great idea if you’re running any promotions, offering special deals of any kind, or need to answer common shipping questions. By anticipating questions ahead of time and building a simple, interactive how-to or troubleshooter can help to solve seasonal problems.

Our friends at Desk.com shared a helpful list of some common holiday-related questions to address:

  • What are your hours during the holidays?
  • Did you release a new version of the product during the holidays? What’s different about it from the older version?
  • Are there any discount codes available? Please explain.
  • What are the shipping policies?
  • Do you have rush order? 
  • What are your return/exchange/cancellation policies?

Zingtree makes it easy to build customized, informative decision trees to satisfy your customers, and your business) during the hectic holiday season. Contact us to learn more or get started today!