Zingtree Tags: knowledge base

Industry Report: Here’s How to Improve Customer Support & Sales on Black Friday

Whether you’re an online retailer or consumer, Black Friday is a crazy time of the year. For customer support teams, in particular, the stress and demand can seem neverending – it’s not a question of if a customer will have an issue or question, but when. Adding extra layers of employees needing (and deserving) time off of work around these times and generally higher stress levels, startups and small businesses especially can feel the tension around customer support.

Black Friday On-Demand: Salesforce Industry Report

To be frank, mobile and on-demand options truly reign supreme. Customers today expect a smooth purchasing experience, fast shipping, and even faster customer support.

Salesforce combined the insights on the activity of over 500 million global shoppers and billions of transactions, millions of public social media conversations, and data from Salesforce’s annual Connected Shoppers Report to give retailers and online businesses the intelligence they need keep moving forward this holiday season.

Here’s what VP of Industry Insights, Salesforce Commerce Cloud, Rob Garf, had to say:

“Just like watching television, holiday shopping has moved from an appointment based activity to an on-demand activity. Salesforce expects to see continued growth not only in mobile orders and website visits, but also in newer technologies such as mobile payments and artificial intelligence. It’s not too late for retailers to make adjustments today in order to meet consumer expectations and better compete this holiday season.”

You can read the full report and insights here.

A Better System of Customer Support for the Holidays

So, how does an online business truly prepare for holiday shopping? A new trend in customer support: self-service.

Interactive decision trees allow customers to quickly and easily navigate through processes, products, troubleshooting, and more. Setting up a completely automated, information-filled FAQ or knowledge base, simple-to-use product finder, or digestible problem-solving can solve a myriad of internal issues (and your customer’s, too!).

Our retail customers are able to solve problems and answer questions outside of regular and holiday office hours, as well as encourage more sales and truly streamline the customer support process. Take a look at some of our own resources for improving customer support here, and stop by our own decision tree-built knowledge base here.

Ready to start streamlining retail customer support for your eCommerce business? Get in touch with us, or sign up for an account. 

Customer Support Case Study: YouMail

Here’s an example of how Zingtree’s intelligent, interactive decision trees are helping to advance customer service flows and resolutions in an innovative tech company.

YouMail, the leading provider of visual voicemail, realized that they were in need of a smart automated troubleshooter to resolve support inquiries quickly, with the same speed and power that their own service provides.

By using a combination of Zingtree’s customer support decision trees based on YouMail’s knowledge base data and their own support agents, YouMail was able to provide even faster assistance to their customers across a wide range of questions, become more efficient in providing answers, and save money.

You can see the case study below, and view a PDF version here.

casestudy-youmailWant to see more? Explore the Zingtree Gallery for examples of how our decision trees and interactive solutions provide value for businesses!