Zingtree Tags: zingtree analytics

Decision Tree Analytics: About the Data Totals Report

Zingtree has powerful built-in analytics. In this series, we’re taking a closer look at some of these in-depth reports and how they help you learn even more about how customers use your trees. 

Data Totals Reports

The Data Totals Report allows you to access a complete summary of the data collected (by variables) for a given date range. With this functionality built into your Zingtree analytics, you can view the data gathered by Total, Monthly, Daily, and even Weekly, to get a broader, more consistent look into the end-user information being entered.

A Success Story

For our customer, Chris Boundy at 24 Legal in Southern Australia, this report has been especially handy. With the Data Totals report, his team is collecting key location and demographic information from their visitors to see a complete breakdown week-by-week, allowing them to better understand what kind of legal advice their visitors need, as well as where they live.

They ask for a postcode and then using a Zingtree webhook, map it to what kind of population center (large city, rural, etc.) the visitor lives in. A report that used to take them three days to compile is now available in minutes. Here’s a quote from Chris:

“We use Zingtree to help provide tailored legal information to South Australians 24/7. We specialise in identifying pathways to legal information and assistance – and Zingtree has helped us to achieve this service aim in a user-friendly format that works well for visitors to our website”

– Christopher Boundy, Manager Access Services, Legal Services Commission, South Australia

How to Access the Report

To view this report, go to Overview > Reports and select Data Totals from the drop-down menu. You can specify an exact date range to pull the stats from before clicking “Show Report.”

Select which data variable you’d like to generate the report for, then click “Create Report.”

Click which range the report should be in (Total, Monthly, Daily, or Weekly). You can even adjust how the report will appear, either showing dates in rows or columns according to your preference.

With the full report generated, you’ll get an at-a-glance look at all of the data entered within your given timeframe. You can repeat this process with any data variable you collect — from email addresses to gender and everywhere in between!

Learn more about our powerful reports and analytics:

Reach out to us anytime with questions!

Check the blog for more information on our Analytics and Reports.

Updates: Reporting Enhancements, API Tweaks

updates-blog

Being able to see how much time and money you are saving with Zingtree makes us all feel good and useful. So this past week we’ve been working with some of our customers to make reporting cleaner.

Here’s what’s new with reporting:

  • Fix: All Tree Stats, Clicks and Usage and Popular Nodes now using same measurement techniques for engagement (Olivier).
  • Fix: Session Detail report now shows duration from first click (Jane A.).
  • Update: Added Agent Details to All Agents report.

Our APIs and integrations also needed a few tweaks to help solve some business problems for our customers. Here’s what’s new on the API side:

  • Fix: Zendesk session ID stuffer leaves existing session IDs in place in case of error submitting ticket form (Iggy).
  • Fix: Back button keeps data entry field values. (Chrispy).
  • Update for Zendesk tag matching (Jorge).
  • Update: /api/tree-tag-search.php now takes a minimum number of tags to match (Jorge).
  • Update: Zendesk API now returns a blank instead of “false” if no session IDs present (Bryan M.).
  • Fix: API for tree tag matching strips trailing commas from search string.
  • Update: Tree tag matching now returns results in alphabetical order.

Got any great ideas? Chat us up!

Decision Tree Analytics: All Tree Stats & All Agent Usage Reports

Zingtree has powerful built-in analytics. In this series, we’re taking a closer look at some of these in-depth reports and how they help you learn even more about how customers use your trees. 


All Tree Stats Reports

While simple in theory, the All Tree Stats Report is one of the most powerful summaries you can quickly access with Zingtree. With this analytics capability, you can see a usage overview for every decision tree in your organization all at once, including the number of Views, Total Time, number of Button Clicks, and more.

To view this report, go to Overview > Reports and select All Tree Stats from the drop-down menu. You can specify an exact date range to pull the stats from before clicking “Show Report.”

With your date range set, the All Tree Stats report shows you an at-a-glance perspective of how your decision trees are being used. Click through each decision tree name or ID to generate more report details and gain more insight.

All Agent Usage Reports

Hand-in-hand with the report above, the All Agent Usage Report is a great report to get a quick idea of how your agents are interacting with your trees. Geared for internal use and/or call center customers, you can easily see how many days and sessions each Agent has used for a given date range.

To view this report, go to Overview > Reports and select All Agent Usage from the drop-down menu. You can specify an exact date range to pull the stats from before clicking “Show Report.”

Click through an Agent’s name to generate an overview of all sessions for that particular agent, with detailed stats like number of successes, failures and inconclusive results, duration, and number of clicks.

And, click through each session number even further to get more in-depth details for that specific tree.


Learn more about our powerful reports and analytics:

Reach out to us any time with questions!

Decision Tree Analytics: About Node Popularity Reports

Zingtree has powerful built-in analytics. In this series, we’re taking a closer look at some of these in-depth reports and how they help you learn even more about how customers use your trees. 


Node Popularity Reports

Much like its name implies, the Node Popularity Report shows you the overall popularity of every one of the nodes in your decision tree, ultimately letting you see how often each one is visited. More than just seeing which nodes are getting the most love, this report also allows you to find out where users are getting stuck as well, as you can take note of trends in node drop-off.

To access this report, go to Overview > Reports and select Node Popularity Report from the drop-down menu. You can specify an exact date range to pull the stats from before clicking “Show Report.”

Once the report is built, you can quickly scroll through a break down of each decision tree node, the node’s name, and the number of visits to each one.

Keep your node View as Page Titles, or choose to show the questions and answers.

Plus, click into each node detail for additional information on the time a node was selected, duration of time spent on a node, and even the source.

See a live example of this report on the Zingtree Gallery.


Learn more about our powerful reports and analytics:

Reach out to us any time with questions!

Decision Tree Analytics: About Session Matrix Reports

Zingtree has powerful built-in analytics. In this series, we’re taking a closer look at some of these in-depth reports and how they help you learn even more about how customers use your trees. 


Session Matrix Reports

The Session Matrix Report lets you view each end-user session within a given date range, including buttons clicked, as well as scoring and data entered when available. Once generated, it’s simple to see an overview of all session data. You can also export this report to Excel, Google Sheets, or any other database via a CSV file for further analysis.

To access this report, go to Overview > Reports and select Session Matrix Report from the drop-down menu. You can specify an exact date range to pull the stats from before clicking “Show Report.”

The report is built instantly, showing a complete overview of every session. Scroll through each end-user’s selections to view every node and the content they house.

Click into each session to reveal its full Session Details, including Node Titles and Button Clicks, as well as stats on Time Spent and Click Score when applicable.

With display options to show only Subtree sessions, date, or agent/source, you can customize your report view to see only the data you need to access. You can even change your view to see button text vs. score values!

See a live example of this report on the Zingtree Gallery.


Learn more about our powerful reports and analytics:

Reach out to us any time with questions!

Updates: Instant Result Tracking and More

After publishing our article on result tracking with Zingtree, it occurred to us that we could do even better.

Rather than having to wait for people to use your decision trees to see results, we decided it would be much more useful to be able to show successes, failures, and undecided results immediately whenever you change the category of any node.

So if you have a tree that’s been in use, go back and categorize each node using Overview > Edit Node. Then, view the Results report to see how successful your tree has been. If you change the category of a node, results reporting updates instantly!

Some other updates with this release:

  • New: You can use zt-name and zt-email for data entry variable names to have these automatically propagate into email submit form fields for name and email (h/t Todd).
  • New: Insert #source# or #agent# in any question or final answer node to insert the name of the agent using the tree (h/t Nilou).
  • New: You can add Custom CSS to ALL your trees using a new checkbox in any tree’s Settings.
  • Bug fix: You can no longer remove yourself as a collaborator when there are no other admins.
  • Update: The ‘A’ button in the history area now hides goto link (ht/t Bill S.).
  • Update: Sessions List CSV export now includes session ID, ticket ID if present (h/t Travis).