Terminology: Understanding Your Decision Trees Pt. 4

Understanding how our Zingtree interactive decision trees work on a fundamental level can help you generate more effective trees to fit your needs. If you’re new, or just curious, our glossary of basic terms and phrases will help you understand how Zingtree works.


A/B Testing

Split testing different messages, offers and more is critical to any online sales system (including contact centers), and can be incredibly helpful for other departments and teams (including marketing). We developed a way to use Scoring Nodes in Zingtree to perform powerful A/B testing that helps you optimize your trees continuously.

Agent Portal

The Zingtree Agent Portal is a one-stop location for your Contact Center agents to access all of the customized, interactive support scripts in your organization. From the Portal, support agents can also see script and communication histories, send direct feedback based on specific decision trees / nodes, and more.

Breadcrumbs

In the same family as our History feature, Breadcrumbs show the sequence of node titles that appeared throughout the entire exploration of the decision tree. With both options, you can simply click on a link and it will lead you back to any previous node.

Exporting

We understand that our users want complete control of the input and output of information in their decision trees. For this reason, we allowed easy exporting directly from your account so that you can save decision trees as an XML file on your computer. Just go to My Trees and select the tree, then More Tools, then Export to File.

History

The small, but mighty History feature allows you to see every single step you, or your end-user, took while navigating through your decision tree. This is incredibly helpful for any type of Zingtree user to see an overview of the journey itself. 

Integrations

We built Zingtree to play nicely with other useful tools to allow you to be as flexible as possible with your decision trees, as well as the information that is collected from them. You can check out all of our apps, plugins and integrations from the Zingtree Integrations page on our website, including: Slack, WordPress, Salesforce, Freshdesk, Zopim and more.

IP Filtering

Using CIDR notation, Zingtree allows you to add a series of IP addresses as restricted “white lists” for security purposes. This means that any request coming from outside the range you designate will be denied access to your decision tree. If you opt-out of restricting access, anyone can easily view your tree. 

Webhooks

Zingtree’s data exchange feature makes use of Webhooks with JSON formatted data to to send and receive certain data from your decision trees.

Once you add the webhook you want to your organization’s apps and include a call to the webhook in a node within your decision tree, the call is executed when that node is visited. Any JSON variables that are returned by the call automatically become Zingtree variables.


Stay tuned for Part 5 of our Terminology series and check out previous posts right here. If you have any questions, please contact the team!

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