The Top 3 Ways to Improve Customer Service This Year

How do your customers rate your service? Often times, companies become so focused on developing a valuable brand that customer service can be placed on the back burner; looked at as a necessary-but-time-wasting activity. However, it’s a brand new year, and a fresh start for your business to put a larger focus on communication, solving problems, and building a brand that’s seen as helpful and knowledgable.

Here are the top three easiest ways to greatly improve your customer support efforts, and truly strengthen relationships with consumers this year:

1. Focus on Self-Service Support

Customer service should never turn off when the lights to your office do — building out a complete system of self-service support options is critical for your customers to find the right information right when they need it! 72% of customers prefer self-service support options to resolve their issues over the more traditional methods of calling or sending an email, which is a huge majority of those seeking help.

Providing multiple ways for customers to find answers to questions, understand technical processes and troubleshoot issues doesn’t have to be a laborious task, but it will vastly improve how you serve your customers on a daily basis. We always recommend coupling traditional support methods with fully-stocked FAQs, up-to-date knowledge base articles, and question-and-answer style troubleshooters that can help lead customers in the right direction… even when you’re offline.

2. Work on Language & Soft Skills

If your team is interacting directly with customers then “soft skills” are equally as important as the important technical skills being used to solve problems. Some of the major soft skills that everyone working in customer service should employ are communicating as clearly as possible, collaborating with other team members, presenting ideas and solutions in a productive way, and utilizing transparency and honesty in all conversations.

Training customer-facing employees with technical expertise is the first step in providing support, but developing softer skills is a necessary part of a completely holistic customer service approach. Having excellent communication with customers should be a main goal for your company or call center staff, and can always be improved upon.

3. Integrate Support Tools (and Data)

With the business world as digitally-connected as it is in this day and age, you can bet there are amazing integrations to link many of the tools and services you’re already using. Zingtree features integrations with a large roster of CRM and Help Desk apps, and other useful tools that allow businesses to access a ton of amazing features and powerful data sets. You can integrate Zingtree decision trees with:

  • Zendesk and Zendesk Chat
  • Salesforce
  • Freshdesk
  • WordPress
  • Any app supported by Zapier
  • and just about any other CRM system you can think of!

Check out all of our apps, plugins and integrations from the Zingtree Integrations page.


Ready to get started with an amazing year of customer support? Reach out to us with any tips, questions or comments on how to make 2017 even better.

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