A decision tree maker is the best tool for simplifying complicated processes, including those frequently faced in customer support, technical troubleshooting, sales optimization, training, program enrollment, and communications, to name a few. Presented in a customized, standardized, and completely interactive environment, decision trees have the potential to make a huge impact on the efficiency and effectiveness of any business or organization.
Zingtree is an online decision tree maker that allows you to quickly build, customize and publish interactive decision trees online, and comes fully-loaded with real-time analytics and reports.
How to Use Zingtree’s Decision Tree Maker
Our powerful decision tree maker toolkit allows you to create trees in a few unique ways:
1. Start from Spreadsheets
Easily draft and import any Google Sheets or Excel document into Zingtree and turn it into a decision tree. Once imported, you can enhance using powerful editing tools that offer more decision tree-related functionality than spreadsheets alone.
2. Draw It out With Designer
Designer lets you easily “draw” a decision tree. On a single display, you’ll be able to view and create the nodes and pathways for your decision tree and see exactly how it’ll flow.
Wizard builds a tree through prompts, using a form-based approach. The tool walks you through how to make a decision tree, while you input the questions and answers.
Overview is a form-based option for creating trees node-by-node. The editor has tools for refining to perfection and is ideal for content-rich decision trees.
No matter the method, here’s an example of how your decision tree will look:
Tips for Great Decision Trees
Basic decision trees can always get the job done, but with a little bit of added effort, you can gather amazing data, as well as really blend into your company brand or personality.
These days, there are quite a few solutions for improving customer service and support in completely digital ways. Customer-friendly knowledge bases are one tried-and-true way to present every bit of important information, tutorials, and how-to’s in a completely categorized display. Your typical, traditional website knowledge base can’t compare to the power and effectiveness of a fully interactive knowledge base, however.
Armed with guided instructions that are compacted into smaller, more digestible pieces, interactive knowledge bases allow customers to quickly troubleshoot, find answers, and solve complex issues, all without calling your business up on the phone. Zingtree enables organizations and businesses of all sizes to create and integrate a customized, easy-to-use, interactive knowledge base into their support system, so every customer gets the answers they need. In fact, we host our own Zingtree FAQ on the Zingtree platform itself!
Here are just a few of our best tips for building the best interactive knowledge base you can.
1. Nail down your categories and main topics first.
Start with an outline of the topics you want to cover, as well as the categories of topics that they belong to. Having this thoroughly laid out before you set in will help you visualize your completed knowledge base, as well as make sure that you’re not missing any key topics, tutorials, or FAQs.
The key to having a fully automated, interactive knowledge base is to make it as easy as possible for customers to direct themselves to the correct article or tutorial. Adding a search bar to the top of your knowledge base will prompt any unsure customers to see if they can quickly pull up the answers or information they need. It’s a simple tip, but one that your customers will absolutely appreciate!
3. Start with your favorite tool.
It’s important to work with the decision tree-building tool that works best for you, personally. We offer up a few different ways to get started:
Overview: Build your trees from scratch, piece by piece (or rather, node by node).
Visual Designer: Draw out every node, connection, and final result in one visual space.
Wizard: Quickly create by answering a series of questions and answers that ultimately build the final tree.
Spreadsheets: Start creating in Excel or Google Sheets and import for refinement.
4. Word everything carefully and concisely.
Beyond the general advice to keep wording (especially complex wording) to a minimum, it’s important to carefully craft each question, how-to, or other information to be perfectly clear, and never use phrasing that could steer customers down the wrong path. Keeping the decision tree questions and information presented in your interactive knowledge base as simple as possible and structuring them in an easy-to-absorb way is the best way to help customers get the help they need.
5. Use videos and animated GIFs strategically.
Visuals are proven to aid in information retention, plus they are fun to look at and are easy for customers to save to their respective desktops for future use! An interactive knowledge base built with decision trees allow for businesses to embed documentation and/or visual media to help convey information better. Using photos, graphics, and GIFs, and adding relevant videos to your questions is a hugely productive way to communicate instructions within limited space.
Here’s an example GIF that clearly shows how to connect nodes in our Visual Designer:
6. Link to more in-depth information where it’s needed.
There’s a lot to be said about going with a more streamlined, bite-sized approach to your support articles – something that our decision trees help a lot of businesses with. When in doubt, it’s always better to keep things short and to the point while linking out to further information or details when needed. Our decision trees allow you to use what we call “link nodes” to easily open up into a new window.
7. Integrate with CRM systems and other platforms.
One of our best tips for building a great interactive knowledge base is to make sure that it’s all linked up to CRM. Zingtree decision trees integrate directly with Freshdesk, Salesforce, Zendesk, and just about every other CRM out there to make the sharing of information fast and easy. With these integrations in place, support staff will have a much better look at where customers are getting held up, and can quickly send a full decision tree transcript over to their CRM for fast access.
Head over to the Zingtree FAQ to see how we set up our own interactive knowledge base with decision trees, or check out the Gallery to get inspiration for your trees!
Anything else? We’re always here to help you get started, offer advice, and answer any questions.
As business owners, brand managers, and people with an investment in the companies that we work for, it’s sometimes hard to think about our customer service as being ineffective or annoying to customers. It seems that long gone are the days of formality and robotic phone tree interactions – customers today have different expectations for what customer service should be that involve more personalization and better access.
If you’ve noticed that your customer support strategy is lacking or slowly falling behind expectations, you’re certainly not alone. In fact, one of the reasons we even started Zingtree was to find a solution to our customer service annoyances. As we navigate the changing environment of customer service, it’s important to address the most widely recognized sources of ineffective support, playing on the habits and preferences of the largest groups of customers today.
We’re taking a look at some of the most common problems that many businesses face when addressing customer service expectations, offering solutions that won’t put a big dent in your budget.
Problem: Customers hate talking on the phone.
Solution: Offer online support options that are actually helpful.
While customers in many generational groups still like to hop on the phone and give you a call to sort things out, the number of people who don’t want to talk on the phone with customer service is rapidly growing. Millennials dominate this group at the time, with a fairly resounding trait of hating to talk on the phone. Additionally, McKinsey reports that 86% of B2B executives prefer using self-service tools for reordering, over talking to a sales representative.
With the vast majority of customers today going online to find answers and more, it’s imperative that you have information ready to go at any notice. Decision trees are one such platform that makes it spectacularly simple to offer self-service support options online, including FAQs, interactive tutorials, and more.
Problem: Customers use their mobile devices more than computers.
Solution: Make sure your most important information is mobile-friendly.
It should be no surprise that customers in many demographic groups today expect a mobile experience to be available, anytime and anyplace. For B2B and B2C businesses operating online, a mobile-friendly website with full support is no longer a “nice-to-have.” Seamless customer service across all platforms with a mobile-responsive design is simply what customers expect!
Problem: Customers expect experiences to be engaging and easy to access.
Solution: Implement a support strategy that operates interactively.
If your website and support pages are still displayed on a clunky design from the 2000s, you’re not doing enough for your customers. The moment that someone lands on your site to get some support and something about the platform, design, or process doesn’t appeal to them, they’re far more likely to just close the browser tab. In 2018 and beyond, customers have a clear expectation for online support experiences that are easy to find, navigate, and that ultimately answer their questions.
Problem: Customers have specific expectations for support agents.
Solution: Identify what those expectations are and optimize to meet them.
Have you ever been on a call with a support rep and felt unheard, annoyed, or like you didn’t quite get the answers you were looking for? Along with evolving needs and expectations for how to get support in more friendly and accessible ways, those customers who interact with customers support agents hold serious expectations for how they should be providing service. Among these expectations are that support agents should: already have the customer’s key information on-hand, have access to previous communications, and have some level of personalization.
Separate from customer-facing decision trees, Zingtree’s interactive and online platform is also perfectly suited for agents to use in their interactions with customers. With interactive call scripts that integrate directly with CRM tools, it’s easy to track performance, make adjustments to calls, and optimize along the way to build the most perfect experience possible.
With our powerful, flexible, and fully-interactive decision tree platform for customer support, your customers in every demographic will have their customer support expectations met – even exceeded! Below, take a look at a few of our decision tree examples for customer support that can help you get on your customers’ good side.
Customer service can be particularly demanding during the holiday season. From November all the way through the New Year, businesses selling goods and services to consumers see a dramatic uptick in the number of people requesting help. A typically busy time of year for most people out there, these raised stress levels can directly translate into how the customer experience is perceived.
In addition to this, many customer service agents and other company reps are feeling that same stress, both from those they are serving and their own holiday experiences. So, what can we do to offer the same exceptional customer service and support during these particularly anxiety and stress-inducing times? The best place to begin is always to streamline, scale, and focus on self-service.
Tips for Handling Holiday Customer Support
In a recent blog post from Intercom, the team offers up some tips and best practices for dealing with customers during the holidays so everyone stays happy! Here are a few of our favorite tips from the article:
1. Automatically answer common holiday questions
Chatbots let you deliver fast answers 24/7 to the questions your customers are asking frequently – the ones that might be preventing them from making a purchase. For instance, studies have shown that shipping and delivery time influences 87% of shoppers’ purchase decision
2. Proactively help customers on pages where they experience friction, like the Checkout page
A study of more than 18 million eCommerce sessions found that nearly 74% of US online shopping carts were abandoned last holiday season. One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the Checkout page, including the option to chat live with your support team.
3. Empower customers to resolve their own holiday issues with self-service
Today’s customers overwhelmingly prefer self-service. In turn, this lets you reduce time spent on simple issues and improve your holiday bottom line. For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.
How to Get Set Up with Self-Service Holiday Support
Our friends at Zendesk provide the most succinct response to why self-service is so important during the holiday season, stating that “offering self-service is the new baseline for customer service and it’s also a key predictor of how effectively you’ll be able to contain costs as your business grows.” Additionally, “more than 20% of agent time is spent looking for info, but having a good knowledge base of content can aid agents with the information they need to better serve customers.”
With Zingtree, the process of creating, customizing, and hosting self-service support options for your customers and agent scripts during the holidays (and beyond) is incredibly easy.
Self-Service Decision Trees:
Pairing your existing FAQ and live chat with interactive decision trees is the best way to cover customer service during the holidays. By anticipating questions ahead of time and building a simple how-to or troubleshooter, you can help solve seasonal problems without the back-and-forth.
By preparing support agents with tried-and-tested interactive scripts and giving them the confidence to make judgment calls, every rep will be ready to address any customer concern, question, and issue during the holiday season with ease. Plus, Zingtree scripts link directly with Zendesk, Freshdesk, and other CRM platforms, so you can easily share session data to improve the customer service process.
If you’re looking for a way to get started with securing access to your trees via Single Sign-on, you’ll first need to have an Identity Provider to manage your logins. Okta is a great service – it’s easy to set up, and very popular. This article will show you how to get Okta and Zingtree working together.
Set Up Overview
Configuring SSO requires Okta and Zingtree to share information with each other:
Okta needs information about Zingtree.
Zingtree needs information about Okta.
Once you have Zingtree and Okta successfully working together, you can limit access for authors and/or employees or agents.
For the setup, we recommend keeping two browser tabs open – one in Okta, and one in Zingtree.
Configuring Okta
To start, in the Zingtree top menu, go to Account, Single-Sign-on. You’ll see something like this:
You can switch between setup for Agents or Authors. Switch to Author setup by clicking this:
Switch back to Agent setup by clicking:
In the above screenshot, you can see the parameters (specific to your organization) to share with Okta. Let’s use this information to set up the Okta side:
If you haven’t already created a free Okta account, do it now.
Go to the Okta Dashboard.
Click Add Applications under Shortcuts.
Click Create New App.
Choose SAML 2.0 as the sign-on method, and click Create.
In the General Settings, give your application a name (like “Zingtree”), and click Next.
Under SAML Settings, configure it as shown below. For the Single Sign-on URL, use Zingtree’s Login URL. For the Audience URI, use Zingtree’s Entity ID.
Click Next to finish the SAML setup.
Configuring Zingtree
Now, let’s get some information from Okta:
In Okta, click Applications from the top menu, and go to Applications.
Click the new Zingtree application we created.
Click Sign on, then View Setup Instructions. Keep this page open in a browser tab.
Now go back to the Zingtree tab, and click Edit Identity Provider Data.
For the Zingtree Entity ID, use the Okta Identity Provider Issuer.
For the Zingtree Login URL, use the Okta Identity Provider Single Sign-On URL.
Copy the Okta certificate into the Zingtree certificate field.
Click Save Identity Provider Settings.
OKTA Setup for Embedding
If you’re embedding trees in another page, or using an integration via Zendesk, Salesforce, Freshdesk or other apps, you may also need to tell OKTA allow for CORS requests. OKTA describes this here.
Here’s how to setup CORS:
In your OKTA admin, go to Security, API:
Go to Trusted Origins, and click Add Origin:
Set the origin URL to https://zingtree.com, and tick both Type options.
Click Save.
Testing Your SSO Setup
Once you’ve set up your Identity Provider and Zingtree for SSO, you can test from Zingtree as follows:
In Zingtree, go to Account, Single Sign-on.
Click the orange Test Agent Login or Test Author Login button at the lower right of the page.
From here. you can test logging into Okta from Zingtree. If you’re already logged in, the test will just return your email or another identifier from Okta. If you’re not yet logged in, the Okta’s login screen will appear, and then you will be returned to the Zingtree SSO test page after logging in.
Enabling SSO for Agents/End-Users
Once everything is working, in Zingtree go to Account, Single Sign-on. Click Enable Agents:
Next, you need to restrict access to each tree as follows:
Go to My Trees, and select the tree that you want to require SSO login.
Click the Settings tool, and you’ll see something like this:
Check Require Single Sign-on (SSO) Login to Access.
Click Update Settings.
Note: Once SSO is set up, any new trees created will have SSO required by default.
Enabling SSO for Authors
Once SSO for authors is set up and working, you’ll need to enable it as follows:
Go to Account, Single Sign-on.
Click Switch to SSO for Authors.
Make sure Enable Authors is checked.
One More Step: You also need to add authors to your organization via Account, My Authors. They will not be required to use a Zingtree login to gain access, but this also validates them as a person who has access to your organization’s trees.
Configuring Okta for Embedding or Pop-up Overlays
By default, Okta doesn’t allow logins from iFrames. You can override this as follows:
November 8, 2018 | Categories: How To, WordPress |
by Bill Zing
Interactive decision trees are most helpful and easily available to those who need them when included directly in your website. We made it easy to complete that ideal flow of customer interaction and self-help with options to embed your Zingtree decision trees wherever you may need them.
1. Embed Zingtrees into any web page
– Log in to your Zingtree account and go to My Trees.
– Tap on the decision tree you want to be embedded, then Publish.
– You’ll see a few options for publishing your tree, including an embed code that you can paste directly into any web page, like this one below.
– Go to Advanced Embed Options to see how your Zingtrees look with different options in real-time, such as buttons vs. panels.
2. Add a pop-up decision tree as a clickable button.
You can also include decision trees on your site with a button, called a “pop-up overlay.” You can easily customize the button color, text, and look of the trees, and include multiple trees on one page. Here’s just a few examples:
3. Use the Zingtree plugin for WordPress
Simply download and install the plugin to your WordPress account to quickly add Zingtrees to your website anytime!
Examples:
To embed a Zingtree into your web page, enter a short code like this with the ID of your tree:
[ zingtree id=”148196706″ ]
To display in “panels” style and add persistent buttons to the bottom of each page:
If you’re running live support or a contact center with Freshdesk, you’ll want to use the latest Zingtree Freshdesk app for Agent Scripting. This update supports the new Freshdesk Mint interface and helps guide live agents to solve problems and follow processes.
With a single button click, your decision trees appear like this in Freshdesk:
Note: This app will appear in the Freshdesk App Marketplace soon, but here’s how to install it today.
Get Started
Install this custom app in Freshdesk as follows:
Go to your Freshdesk Admin, and click on Apps (under Helpdesk productivity).
Now, choose the file you just downloaded, and click Upload App File.
Enter a name for the app, and any other required information. Then click Publish.
Freshdesk may take up to 30 minutes for your app to be available.
Install and Configure your App
Once uploaded, you can install your new app as follows:
Click the Admin icon, then Apps.
Click the Custom Apps tab.
Click Get Custom Apps.
Choose the app you just uploaded.
Click Install.
Configure your app (see below) and click Install.
There are two settings for your app:
The tree ID of the tree you want to appear first (required). The default just shows all the data variables passed into Zingtree.
An option to send data from your Freshdesk ticket to Zingtree. If you enable this, you’ll be able to show information from the ticket in your decision tree or do automatic branching using Logic Nodes.
Using the Agent Scripting App
When viewing a ticket, click the Zingtree button at the top:
The decision tree you configured will appear:
Features
Zingtree decision trees are easy for anyone to use immediately. But there are a couple of bonuses under the hood you will appreciate:
Pause and Resume: When you reload a ticket and click the app button, the decision tree will return to the last place visited. In addition, you can click the History link to see what transpired previously. This is really helpful if a call is dropped, or if a ticket is transferred to a new agent.
Agent Feedback: At the bottom right, you’ll see the Agent Feedback button:
Your agents can click this to send comments back to the authors of the tree. This is a great way to continue to improve your knowledge base, and also involve your agents in the publishing process.
The global shift into utilizing automated processes in business is well underway; optimizing procedures for every department of your business is a highly critical factor of success. Streamlining business processes in a way that can reduce steps, lessen mistakes, and help guide employees on the correct path every single time is an investment that’s well worth it – this is exactly why we created our own Task Manager tool to help enhance these daily, repetitive business processes.
Human Resources is one such department within organizations that should always be included in the shift to greater, more involved automation. Because these roles so heavily rely on following strict procedures, enacting the correct protocols, and ensuring that every detail is in place, HR is the perfect candidate for benefitting from a more streamlined way of doing things. In this article from Forbes, the author dives into how automation and streamlining of business processes can solve some of HR’s biggest challenges today.
Attracting and retaining top-notch talent is one of the top factors influencing success for organizations in the 21st century. As a result, HR has become your most important departments, and it’s crucial to ensure that it’s properly resourced. Unfortunately, most business can neither afford nor find a well-staffed HR department.
The fact is that most HR processes are still very manual and document-driven, and HR specialists waste too much time on administrative paperwork. By automating these processes, streamlining operations, optimizing workflows and cutting out waste, your HR employees can spend more time focusing on what they’re passionate about: people.
The good news is that with its administrative processes like employee onboarding and time tracking, HR is particularly ripe for automation.
The main idea we’re trying to emphasize here, with help from this piece, is that HR is a perfect department to be optimized through more automated and streamlined processes via interactive decision trees. With repeated tasks like onboarding new hires, time-tracking, approvals, and more, almost every facet of the job can be improved.
There are several main benefits of automating these business processes for HR, as explained in the article, such as:
Driving better employee engagement
Reducing paper
Closing communication gaps
Collaborating to enhance productivity
Reducing manual work
Reducing email for speedier approvals
Increasing focus on what matters — people
Attracting and retaining top-notch talent is a critical HR challenge in today’s workplace. HR automation has a lot to offer, yet many organizations have been too slow to adopt it. Will your HR department in 2020 still be mired in paper-intensive, error-prone and time-consuming manual processes? Or, will you use modern, low-cost platforms to automate and free the HR department to focus on what’s important: talent?
We’ve been providing HR, customer support, and other key organizational departments with the interactive tools needed to streamline procedures. With Zingtree decision trees for internal uses, teams can follow the most standardized and perfected processes in order to get more done with less energy, money, and zero error. And, with Zingtree task manager, you can streamline every repetitive process and task within one easy-to-use platform.
Having exceptional customer service isn’t reserved for typical B2C companies. In such a tumultuous and often scary industry (for consumers, at least), insurance companies and agents must also take a close look at how their customers are perceiving the assistance they are getting. Understanding is also a huge part of this customer experience. Why? Because insurance is complicated.
Improving Insurance Call with Decision Tree Scripts
For many insurance companies, automation is an angle that’s gaining traction for providing more streamlined and consistent customer service. Our partnership with EasyInsuranceScripts.com is a great example of how decision trees are being used to simplify.
Simply put, Ted Baker, the Founder of EasyInsuranceScripts.com, envisioned a more streamlined way to improve how independent insurance agents were being trained, guided through complicated conversations and policy selections, and processing claims. In an industry with so many small, yet important, details to be understood, these conversations and processes can become intimidating very quickly.
With our own knowledge and experience in simplifying the complex, we knew decision trees would be an ideal fit. Joining forces between Zingtree and EasyInsuranceScripts.com has allowed Ted’s services to offer the most comprehensive set of resources for independent insurance agents as a result.
“It’s amazing that I’m able to automate all of this for independent insurers,” says Ted. “For me, the ROI of decision trees is immediate. Introducing standardized decision tree scripts for insurance has allowed the insurers in my network to really thrive. With scripts for guiding conversations, interactive trees to train new agents, and the reporting that comes along with it, agents are able to provide a better customer experience that’s consistent and informative.“
Hard Numbers: Where the Data Fits In
While each insurance agent or organization may have varying experiences, industry knowledge is key in understanding how much this kind of customer service and care matters for insurance. McKinsey recently published an article on how focusing on improving customer experience has a direct effect on growth and profit in the insurance industry:
McKinsey’s global research across industries shows that improving the customer experience can do far more to drive profitable growth than raising advertising spending or lowering prices. Some executives may still see insurance as a low-engagement, disintermediated category, but analytics prove that in an industry where profits are highly concentrated, leading carriers are delivering customer experiences that inspire loyalty and attract new customers frustrated by their experiences with their current carriers.
Here’s a handy chart that helps to summarize how insurers must improve the customer journey:
A typical insurance carrier today delivers customer experiences via separate functions (marketing, distribution, underwriting, claims), using a website, sales call center, service department, and so on, most managed by different executives with different goals and metrics. This structure may have its purposes, but it overlooks the fact that from the customer perspective, the experience is often a single journey.
Real-World Example: Decision Tree for Insurance
Here’s a sample tree, derived from one of the Easy Insurance Scripts trees:
If you are launching Zingtree decision trees from within Salesforce, you have the ability to update the case record from any node of your tree. Here’s a summary of how to do it:
Make sure your Agent Script button or link is set up according to this article.
Add a Connected App to your Salesforce.
Add the Salesforce Object Updater app to your organization within Zingtree.
On any node in your tree, have the app trigger to update the case.
Any Zingtree variables that begin with sf_ will update the corresponding field in Salesforce.
Adding a Connected App in Salesforce
To set up your Salesforce Connected App:
Login into Salesforce and navigate to Setup, Create, Apps.
Under Connected Apps, click New.
Fill in the mandatory fields.
Check the Enable OAuth Settings box.
In the Callback URL field, enter this URL: https://zingtree.com/apps/salesforce/auth.php
Under Available OAuth Scopes select: Perform requests on your behalf at any time (refresh_token, offline_access)
Access your Basic Information (id, profile, email, address, phone)
Your OAuth configuration should look like this when finished:
Click Save and make a note of the generated Consumer Key and Consumer Secret. These need to be entered in the next step.
Adding the Salesforce Updater App
To add the App, do the following:
Make sure you are logged into your Zingtree account.
Enter your Consumer Key and Consumer Secret from the previous task.
Click Continue.
Allow access to your Salesforce account. (You may need to log into the account first.)
The Salesforce: Object Updater App will now appear in the list of Apps in My Apps.
Triggering a Salesforce Object Update
Once the App is installed in your organization, you can trigger a Salesforce update from any node in your tree.
Edit the node in Zingtree where you want the update to occur. When this node is reached by an end user, the updater app will trigger.
Under Apps/Webhooks, select your new app Salesforce: Object Updater.
Click Save Changes.
Setting up Variable Names
As a part of your Zingtree session, you can collect data variables. Any variable that starts with sf_ will be used to update the corresponding field in Salesforce. For example, if you have a Salesforce field named description, a Zingtree variable named sf_description will be used to update that field.
Adding a Session Transcript
To include the Q&A history of the Zingtree session in a case field, you need to add a special field named Zingtree_Transcript to your Salesforce Cases.
In Salesforce:
Go To Setup, Build, Customize, Cases, Fields.
Scroll down to Case Custom Fields, and add a new field.
The Data Type should be Text Area (Long). Click Next.
The Field Name must be Zingtree_Transcript. Other parameters are your choice. See this example:
Enter the other parameters, then click Next.
Make the field read-only for all users, then click Next.
Pick the Case Layouts where this information will be displayed, then click Save.
Troubleshooting
In case things aren’t working as you expect, here’s what to look out for:
Changes to your case may not be reflected right away. Sometimes reloading the case (refreshing the page) will show the updates.
If a Zingtree variable starting with sf_ has no field name counterpart in Salesforce, then the update will fail.
You can check the Zingtree Event Log (Account, Event Log) to see all operations with Salesforce. This will show successes and failed updates, with error messages in case of failure.
