Category Archives: Business

5 Ways to Get More Out of Zingtree in the New Year

A new year is always a new chance to look at things with fresh eyes and do things better. We’re uncovering some of the great ways to improve your experience with Zingtree decision trees, making the process of building decision trees easier, more dynamic, and more time-saving.

Here are 5 of the most unique and valuable ways to get more out of Zingtree this year…

1. Explore new methods of customizing.

We made it part of our mission to make creating decision trees fast, easy, and accessible; another big part of that is making them flexible enough to fit any business’ possible needs, branding, and more. How do we do it? Through our ever-growing roster of decision tree customizations. Along with the basic choices like selecting panels vs. buttons for users to click through, we’ve built out support for other custom adjustments like:

You can see other decision tree customizations right here.

2. Set your decision trees to support multiple languages.

How many of your current or potential customers can’t properly access your decision trees? It’s not just about being able to view and click through, it’s about being able to really understand what’s going on in their native language. When you set your decision trees to support multiple languages, you’re opening yourself up for better satisfaction, faster resolution, and increased customer loyalty for putting in the effort to really speak to them.

You can include a Google Translate option in your decision trees which allows them to automatically support foreign languages – just use &google_translate=* to support ALL language translations that Google offers! You can find the complete list of languages here, and take a look at another way to translate decision trees here.

3. Utilize Advanced Logic Nodes to automatically branch with more complex rules.

Logic rules and decision trees are a true match made in heaven. With all of the power of your decision trees already in place, you can use simple logic to automatically branch to a node in your tree based upon data entered or choices made earlier in the session..

With more advanced logic set up, you can create a set of more complex rules and operations to accomplish even more. For instance, by building expressions out as shown below, you can create a decision tree system that sends users to get specific advice based on their age and state.

4. Connect Zingtree with Zapier (and other amazing applications).

Decision trees are powerful on their own, but their value increases tenfold when you can share data with other applications. Using Zingtree with Zapier allows your business to send data collected during each decision tree session to over 1000+ applications currently supported by Zapier. This means more simple data exchange to do things like:

  • Save new customer information in a Google Sheets or Excel row for more streamlined tracking.
  • Send info collected in a tree session to Salesforce, Zoho, or any other CRM for faster customer management.
  • Add an email address entered into a tree into Mailchimp automatically for improved list growth.

There are so many possibilities depending on the tools you currently use. Get in touch with us to chat about how our integrations can make your life easier.

5. Look for areas of improvement.

With your decision trees already in circulation within your company or helping out your customers online, one of the biggest things you can do is check back in to see how they can be improved. Because our decision tree platform allows you to collect key information and data instantaneously, it’s easy to see where adjustments can be made for the better.

With Zingtree reports and analytics, you can see exactly how your trees are performing in a number of ways and use that information to make improvements to those decision trees that make them even better. With better trees come better results! A few areas of improvement to consider could be:

  • If users are leaving the tree too early, try condensing or reducing the overall number of nodes.
  • If you’re getting feedback that your decision tree messaging isn’t clear enough, try integrating more visuals and graphics.
  • If call center agents aren’t receiving the best ratings for their service, try adjusting the script until you see positive changes.

We’re always working on improving our decision tree platform and making it exactly what our customers want. Have an idea for a new feature or a suggestion for how we can do better? Get in touch with us.

7 Big Call Center Predictions for 2019

Image via Call Centre Helper

Call centers are constantly changing and adapting to fit the growing needs of customers, and – surprise – those changing demands and expectations are more dynamic than ever. When we’re looking at the overall landscape of call centers and support teams putting in the time with these customers, it’s always important to identify trends and patterns that help us shape our strategies.

Call Center Predictions from the Pros

In a recent Call Centre Helper article, their panel of experts has published their call center predictions for 2019, ultimately defining how they believe the industry will evolve this year. Among 23 fantastic pieces of insight for any size of call center or support team, we pulled out 7 of our favorites.

1. Organisations Will Realise That Mobile Is the Channel of Choice

The lowest hanging fruit for self-service for 2019 planning is to make sure that you’ve optimised your mobile app, and mobile-friendly website, for quick responses to common customer questions and issues. – Chris Bauserman at NICE inContact

Related: Clever Ways to Make Customer Service Less Annoying

2. Customer Feedback Will Be Used More to Improve Experiences

By capturing what customers want to achieve, smart VoC initiatives can inform customer experience re-engineering to address 100% of customer needs, whether they’re engaging digitally or through the contact centre.

Related: 7 Ways to Ensure You Get More Customer Feedback

3. A Greater Effort Will Be Put Into Training Advisors

Next year, contact centres should focus on training advisors and providing them with great tools so they can, in return, look after customers. – Stephanie Liais at RingCentral

Related: Simple Software: How to Start a Training Program with Decision Trees

4. Technology Choices Will Be Made in Light of the Overall Experience

Customers will become increasingly frustrated with the lack of human interaction and a fractured customer journey as businesses struggle to tie channels together. Customers expect to seamlessly switch from self-service options on web and mobile to chat, email or phone. – Kris McKenzie at Calabrio

Related: Balancing the Digital & Human Experience in Customer Support

5. Channels Will Increasingly Be Joined Together

In 2019 contact centres will be offering more to meet consumer expectations by joining up multiple channels – from voice to website to messaging app. We’ll be joining up systems and working smarter to provide faster, user-friendly services that engage with customers better. – Ken Reid at Rostrvm Solutions

Related: Create More Powerful Decision Trees with Integrations

6. Contact Centres Will Extend Digital Transformations to the Back Office

There will be a new focus on constructing an organisational core where automation, reporting, analytics, workflow, real-time analysis and integration with other systems will change the way work gets completed. – Nick Emblem at Business Systems

Related: Decision Trees for Business Processes – The Zingtree Task Manager Tool

7. Identifying and Retaining Unhappy Customers Will Become a Priority

Of course, there will be cases when an unhappy customer becomes frustrated that an organisation has been unable to resolve their issue. But through predictive behavioural routing, unhappy customers can be routed to the employee or channel best equipped to handle their personality style, resulting in more productive and positive outcomes. – Ed Creasey at NICE

Related: How Call Center Scripting Software is Giving New Life to Old Customer Service

Read the rest of the article to see all 23 of their expert call center predictions! 

How to Set up Your Call Center or Support Team for Success

This year, it’s more important than ever to stay on top of what customers expect from their customer service interactions and support engagements. For the vast majority of consumers, how these interactions are handled can improve or diminish how your customer service efforts are perceived.

Zingtree decision trees are one such tool that was specifically designed to improve the customer experience, reduce support tickets, and enhance agent-to-customer communications. It’s a fully interactive, completely customized, mobile-friendly decision trees to guide customers through a setup process, troubleshooting, returns, and more. Zingtree helps bridge the gap between what customers want from a personalized support experience and what businesses can easily provide with limited resources. In short: decision trees help build better call centers and support efforts!

Want to see more about how Zingtree helps call centers and support teams around the world to keep up with (and stay ahead of) trends in customer service? Contact us to learn more or get started today!

Top 7 Decision Tree Examples for Streamlining Your Business

Decision Tree Examples

Decision trees are incredibly versatile and powerful tools for call centers, support teams, eCommerce sites, and so much more. With a vast range of use cases and dynamic features, a well-built decision tree can streamline everyday processes, improve communications, and reduce support tickets, just to name a few!

Because these tools can be used in so many different ways, it can often be difficult to think of a specific use case that makes sense for your needs – that’s where our decision tree examples come into play. With a complete menu of decision trees that have been adapted, customized, and put to the test in real-world scenarios, it’s the best place to take a look at how they can function for any type of business.

Let’s take a look at just a few of our many decision tree examples that you can clone, adjust, and put live for yourself. Want to jump to our full gallery of decision tree examples for just about every industry? Head down to the bottom of this post…

1. How to help customers help themselves with interactive troubleshooters.

Decision Tree Examples

In this decision tree example, you will get the most basic sense of how a decision tree can be used to facilitate better customer support. With a guided format that breaks questions down into easy pieces, customers will be much more comfortable searching for answers.

 

2. How to integrate decision tree tech and data into your favorite CRM tool.

Decision Tree Examples

In this decision tree example, you’ll see how a decision tree can be set up to help showcase certain features or functionalities. With our functional Zendesk Chat demo, you can view exactly how the integration between decision trees and CRMs works.

 

3. How to gather all the right information with a guided customer conversation. 

Decision Tree Examples

In this decision tree example, you will be able to take a close look at how decision trees are used to build fully customized call scripts for sales, customer support, and a variety of other needs, in order to help improve the customer experience.

 

4. How to easily schedule appointments with all of the correct specifications.

Decision Tree Examples

In this decision tree example, you can view exactly how decision trees are used to help make the process of scheduling appointments less of a hassle. You’re able to gather important info and route that customer where they need to go, all through an interactive platform embedded right on your site.

 

5. How to collect and verify important, personal customer data during a call. 

Decision Tree Examples

In this decision tree example, you’ll see how a basic call script works within a guided decision tree format. With Zingtree, you can easily collect and verify customer data like phone number, email, and USPS address to cut down on resources.

 

6. How to generate a full PDF document and send it as an email in just a couple of clicks.

Decision Tree Examples

In this decision tree example, you can get a functional look at how decision tree technology allows you to generate a custom PDF document based on the information gathered, then sending it off via email in one fell swoop.

 

7. How to help your customers find the perfect pair of sunglasses (or any other product for sale).

Decision Tree Examples

In this decision tree example, you can see how a product finder decision tree enables online retail, eCommerce, and other businesses operating online to help customers find exactly what they need in an interactive environment.

 

Want more examples? 

See decision tree examples for customer support.

See decision tree examples for call centers.

See decision tree examples for business processes.

See decision tree examples for retail and eCommerce.

See decision tree examples for sales.

See decision tree examples for medical.

See decision tree examples for insurance.

See decision tree examples for training.

See decision tree examples with logic.

See decision tree examples for generating documents.

See decision tree examples for Zendesk.

See decision tree examples for live chat.

To see all of our decision tree examples in action, visit our complete gallery of trees right here.

Any questions? Please reach out!

This Year, Give Your Customers the Gift Of Great Holiday Support

Holiday Support

Customer service can be particularly demanding during the holiday season. From November all the way through the New Year, businesses selling goods and services to consumers see a dramatic uptick in the number of people requesting help. A typically busy time of year for most people out there, these raised stress levels can directly translate into how the customer experience is perceived.

In addition to this, many customer service agents and other company reps are feeling that same stress, both from those they are serving and their own holiday experiences. So, what can we do to offer the same exceptional customer service and support during these particularly anxiety and stress-inducing times? The best place to begin is always to streamline, scale, and focus on self-service.

Tips for Handling Holiday Customer Support

In a recent blog post from Intercom, the team offers up some tips and best practices for dealing with customers during the holidays so everyone stays happy! Here are a few of our favorite tips from the article:

1. Automatically answer common holiday questions

Chatbots let you deliver fast answers 24/7 to the questions your customers are asking frequently – the ones that might be preventing them from making a purchase. For instance, studies have shown that shipping and delivery time influences 87% of shoppers’ purchase decision

2. Proactively help customers on pages where they experience friction, like the Checkout page

A study of more than 18 million eCommerce sessions found that nearly 74% of US online shopping carts were abandoned last holiday season. One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the Checkout page, including the option to chat live with your support team.

3. Empower customers to resolve their own holiday issues with self-service

Today’s customers overwhelmingly prefer self-service. In turn, this lets you reduce time spent on simple issues and improve your holiday bottom line. For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.

Read the rest of the tips on the Intercom blog. 

How to Get Set Up with Self-Service Holiday Support

Our friends at Zendesk provide the most succinct response to why self-service is so important during the holiday season, stating that “offering self-service is the new baseline for customer service and it’s also a key predictor of how effectively you’ll be able to contain costs as your business grows.” Additionally, “more than 20% of agent time is spent looking for info, but having a good knowledge base of content can aid agents with the information they need to better serve customers.”

With Zingtree, the process of creating, customizing, and hosting self-service support options for your customers and agent scripts during the holidays (and beyond) is incredibly easy.

Self-Service Decision Trees:

Pairing your existing FAQ and live chat with interactive decision trees is the best way to cover customer service during the holidays. By anticipating questions ahead of time and building a simple how-to or troubleshooter, you can help solve seasonal problems without the back-and-forth.

Learn more about self-service decision trees.

Agent Scripting Tools:

By preparing support agents with tried-and-tested interactive scripts and giving them the confidence to make judgment calls, every rep will be ready to address any customer concern, question, and issue during the holiday season with ease. Plus, Zingtree scripts link directly with Zendesk, Freshdesk, and other CRM platforms, so you can easily share session data to improve the customer service process.

Learn more about custom agent scripts.

Contact us to learn more or get started today!

How Decision Trees for Insurance Can Simplify Policies & Procedures

decision trees for insurance

Having exceptional customer service isn’t reserved for typical B2C companies. In such a tumultuous and often scary industry (for consumers, at least), insurance companies and agents must also take a close look at how their customers are perceiving the assistance they are getting. Understanding is also a huge part of this customer experience. Why? Because insurance is complicated.

Improving Insurance Call with Decision Tree Scripts

For many insurance companies, automation is an angle that’s gaining traction for providing more streamlined and consistent customer service. Our partnership with EasyInsuranceScripts.com is a great example of how decision trees are being used to simplify.

Simply put, Ted Baker, the Founder of EasyInsuranceScripts.com, envisioned a more streamlined way to improve how independent insurance agents were being trained, guided through complicated conversations and policy selections, and processing claims. In an industry with so many small, yet important, details to be understood, these conversations and processes can become intimidating very quickly.

With our own knowledge and experience in simplifying the complex, we knew decision trees would be an ideal fit. Joining forces between Zingtree and EasyInsuranceScripts.com has allowed Ted’s services to offer the most comprehensive set of resources for independent insurance agents as a result.

“It’s amazing that I’m able to automate all of this for independent insurers,” says Ted. “For me, the ROI of decision trees is immediate. Introducing standardized decision tree scripts for insurance has allowed the insurers in my network to really thrive. With scripts for guiding conversations, interactive trees to train new agents, and the reporting that comes along with it, agents are able to provide a better customer experience that’s consistent and informative.“

Hard Numbers: Where the Data Fits In

While each insurance agent or organization may have varying experiences, industry knowledge is key in understanding how much this kind of customer service and care matters for insurance. McKinsey recently published an article on how focusing on improving customer experience has a direct effect on growth and profit in the insurance industry:

McKinsey’s global research across industries shows that improving the customer experience can do far more to drive profitable growth than raising advertising spending or lowering prices. Some executives may still see insurance as a low-engagement, disintermediated category, but analytics prove that in an industry where profits are highly concentrated, leading carriers are delivering customer experiences that inspire loyalty and attract new customers frustrated by their experiences with their current carriers.

Here’s a handy chart that helps to summarize how insurers must improve the customer journey:

 

A typical insurance carrier today delivers customer experiences via separate functions (marketing, distribution, underwriting, claims), using a website, sales call center, service department, and so on, most managed by different executives with different goals and metrics. This structure may have its purposes, but it overlooks the fact that from the customer perspective, the experience is often a single journey.

Real-World Example: Decision Tree for Insurance

Here’s a sample tree, derived from one of the Easy Insurance Scripts trees:

 

 

Have any questions? You can learn more about how to simplify insurance products and processes on our site or feel free to reach out directly.

This article was originally published on October 13, 2017.

5 Reasons Why Shoppers Might Hate Navigating Your Website

navigating website

Your customer-facing website is meant to be an environment that welcomes, informs, engages, supports, and converts. So why is it that most users only stay on the webpage they landed on for less than 59 seconds?

Everywhere you look online, you can find examples of websites and eCommerce stores that don’t necessarily meet today’s standards of customer ease-of-use. And, while a site visitor could have gotten their answer or information they were seeking within that single webpage in 59 seconds, it’s far more likely that something just isn’t working for your target audience. With eCommerce expected to hit $4.5 trillion in 2021 (Statista) and consumers’ risings expectations for flawless, seamless web experiences to browse and purchase your products or services, it’s more important than ever to pay attention to where your site may be lacking.

There could be any number or combination of reasons why customers might not enjoy navigating your website. We’re shedding some light on a few of the most common issues that eCommerce sites run into.

1. Your products and services are hard-to-find

Poorly-designed menus, hidden information, and clunky sub-categories are responsible for a huge amount of customer dread when it comes to navigating eCommerce sites. A whopping 41% of online shoppers cite this as being a reason for disliking a website; jumping through digital hoops to find what they’re looking for just doesn’t cut it.

Having a well-organized menu of web pages and easy-to-use product finders are a fantastic method for helping customers to help themselves and find just what they need. From selecting a pair of sunglasses to figuring out the best type of bike, Zingtree product finders are the easiest way to locate specifics among a robust product offering.

2. You have poor search functionality

Search is at the core of every eCommerce website’s ability to convert customers quickly and easily. Incredibly basic search functions that don’t even use filters to refine the results can be a frustrating experience. With a poor system fleshed out for searching products, support information, and other FAQs, customers will feel lost in your website and be much quicker to abandon ship.

The more complex your product or service offering, the more advanced your search functionality should be in order to keep up with customer needs. eCommerce search tools that are efficient and effective have shown to prolong a customer’s visit to your website and is far more likely to encourage a sale.

3. You haven’t optimized your site for mobile

It’s safe to say that mobile shoppers are now officially outnumbering desktop-only online shoppers. Mobile eCommerce sales account for 34.5% of total eCommerce sales in 2017, and that number is growing still. If your mobile eCommerce site leaves something to be desired, or if it’s completely non-functional, it’s time to make it a priority.

If a customer on a smartphone opens up your website to find and purchase a product, and that mobile site is difficult to navigate, loading slowly, or clearly not set up to support such dimensions, they will leave immediately and not come back. When making final purchases and using online bill pay, this becomes even more important to remain competitive.

Image via UserZoom

4. Your design leaves something to be desired

While we may teach not to judge a book by its cover, the look and feel of your eCommerce site means absolutely everything. In fact, many consumers won’t even make a purchase from a website they don’t feel has a trustworthy appearance. If your customers type in your URL and get launched into a UI from the early 2000’s, the urge to find somewhere more visually pleasing to do their shopping is inevitable.

Website design directly correlates with how customers determine whether they believe you to be a reliable, professional company. 95% of users indicated that a positive user experience is the most important factor when they visit a website (Econsultancy). In addition, Forrester has reported that your website’s conversion rate could increase by 200 to 400% with a well-designed interface.

5. You don’t have an FAQ

When any type of purchase is involved, customers will consistently have questions about shipping, returns, manufacturing, and other specific details of your business and its products. Having a Frequently Asked Questions (FAQ) section that’s easy to locate, scan through, and find what you need saves your customer valuable time and improves your eCommerce site’s conversion rates.

Interactive FAQs and customer support decision trees were designed with this in mind, offering a powerful platform for customizing and publishing an in-depth, yet concise knowledge base of information. With an interactive element that’s simple to search through and find just what’s needed, customers feel empowered to solve their own problems without getting in touch with your eCommerce business directly.

 

Ready to learn about how Zingtree’s powerful toolkit can help you create interactive FAQs and product finders that will keep customers happy, engaged, and converting? Get in touch, be sure to check out our example decision trees, and read up about our solutions for eCommerce and retail businesses. 

8 Stats That Prove You Need A Knowledge Management System

Knowledge Management System

A knowledge base – also called a knowledge management system (KMS) – is the repository of information that customers and/or staff need to use your product or service, from basics to getting the most out of your product. The content comes from the subject matter experts (usually the creators and top support staff), and is expanded and improved over time.

Employees, especially new employees, will use the KMS to familiarize themselves with the product, and customers will often use the knowledge base themselves rather than call in for support. It takes an investment of time and money to create a proper knowledge base, but you will absolutely get more out of it than you put in, especially if it is interactive. Here’s why:

1) 40% of Customer Interactions Are Now Only On the Web

Customers today are calling customer service on the phone less and less than they used to. A recent survey of CRM managers and professionals by DestinationCRM found that 40% of customer interactions were over the internet, including mobile web and apps. Of those companies, 45% reported “measurable reductions” in phone inquiries. That means less time that employers have to pay support staff to answer the phone, and more of the time they do spend is on more advanced programs; this also leads to less employee burnout.

2) Solve Customer Issues For Just $0.25

I just mentioned that fewer customers will call in and require a live agent. Here is a more clear breakdown of those costs. A 2010 study by Forrester research on the benefits of click-to-call and click-to-chat showed that chats can cost a company up to $5 per customer interaction, and phone calls can cost as much as twice that. Automation brings that down even further, because rather than paying for staff to help, once the base is up and running, you’re essentially paying for the cost of running the server. One KMS provider, Hubspot, estimates that cost is a meager 25 cents per interaction.

3) 47% of Companies That Have a KMS Report Increased Sales

According to the same DestinationCRM survey, 47% of those surveyed reported an increase in sales through self-service and 54% reported an increase in web traffic, compared to before deploying a knowledge base. This is in part because a knowledge base answers many technical support questions before the buyer even makes a purchase. Your customer is more informed and more confident, which brings down purchasing resistance. In other words, once you set it up, the KMS is working for you!

4) Save $1,000 by Keeping Employees Happy

Onboarding a new employee is expensive. In order to train the new employee, existing staff have to take time from their tasks and spend it with the newbie, so youre paying twice over. According to a 2014 study by Training Mag, the training expenditure per learner for a small or midsize business was in the range of $819-$1,238; lets round that to $1,000. Thats $1,000 per employee, and if theres a high rate of churn, its money down the drain. By having a knowledge base, it empowers the new employee to learn at his or her own rate without having to interrupt the trainer for every small question, and can even brush up at home.

5) Every 1% Improvement in FCR Means 1% Higher Customer Satisfaction

The best way to reduce the cost of a new employee is to keep the ones you already have happy. According to 3CLogic, for every 1% improvement in first call resolution rate, contact centers will see a 1% improvement in customer satisfaction rates and a 1-5% improvement in employee satisfaction. Repetition is also a reason for burnout, and with a proper KMS, they will see lower zero level solution calls in the first place. The KMS also is an opportunity for collaboration between team members that can foster connections within a company.  

6) Your Existing Customers Will Help You For Zero Dollars

A knowledge base is written by your team members, but as customers ask questions, and, if you let them, answer them, it becomes a become a curated but crowd-sourced source of information. Its possible that customers will even figure out solutions that you havent, and you can add those great ideas to your own training. In addition, your customers are your real-time bug detectors and product developers. They may find a mistake or oversight that you didnt, and your KMS is the first place theyll look to figure out the problem. Similarly, if theyre looking for how to do something your product or service doesnt do, thats an instant suggestion box.  

7) 78% of Millennial Customers May Not Give You A “Second” Chance

Here is some bad news: According to a Salesforce study, although 89% of millennials use a search engine to find customer service, 78% of millennial customers have moved their business somewhere else after one single poor customer service experience. The importance of first-call resolution is higher than ever. Your best bet for keeping younger customers is to let them help themselves with a knowledge management system. It isnt just millennials, 40% of customers, according to Forbes, would rather skip human contact altogether in favor of self-service.

8) 5% Growth in Retention Can Increase Profits by 95%

According to a study by Bain and Company, having only a 5% growth in retention can increase profits by 25-95%. This is because compared to the cost and effort required to get a customers first purchase, many companies dont even break on that first one. It often can take several purchases for the retailer to be ahead. In their example, a customer who purchased from an online apparel retailer once was likely to refer three friends, but a customer who made seven purchases was likely to recommend the store to ten friends. In other words, customer loyalty is tough to earn, but if you are able to satisfy the customers, you will see significant growth over time.

The Final Word

Building a proper knowledge base requires time and effort. It will be continually updated with new information as your customers use your product and you, in turn, improve it. Thats why its called an investment. We at GetVoIP are always in favor of spending the necessary capital expenditure for long-term lower operational spending. A knowledge base will save your employees time and help retain customers, which in turn will both keep and put more money in your pocket. That is the very definition of a worthy investment.


About the Author:

Reuben Yonatan is the CEO @ GetVoIP, a leading VoIP systems comparison guide that connects shoppers with relevant providers.

 

How Do You Measure Success in BPO Call Centers?

BPO (Business Process Outsourcing) is an industry experiencing rapid growth, with predictions that it’ll reach $3 billion in the next few years. Rather than host a call center in-house, a BPO can take over many tasks for larger organizations, at a fraction of the cost. BPO’s allow for organizations with call centers to be more flexible, available, and more.

While there are many advantages for businesses, a BPO call center needs to perform a few key functions, like fast onboarding, agent monitoring, and data measuring, in order to truly be effective. BPO call centers using Zingtree experience the benefit of rapid training and onboarding of new agents, a consistent customer experience, active performance tracking, and analytics and reports that help to identify success and failure points. But, what else should an outsourced call center be keeping in mind?

A recent article from Call Centre Helper dives into the four critical measurements that should be monitored and analyzed consistently in order to determine the effectiveness of a BPO call center.

1. Service Level

As any contact center manager knows, service level is a metric composed of a pair of numbers: a percentage value and a time value in seconds. While many BPOs adopt an 80/20 service level (as somewhat of an industry standard), a Folono post on finding the right service level suggests that management should think otherwise.

2. Agent Turnover

Statistics show agent attrition rates can be as high as 20–30% annually. While the outsourced contact center can reduce agent turnover (by virtue of customer service representatives being able to work from home), it’s nonetheless important for managers to keep an eye on attrition rates. Since agents are on the front lines interacting with customers, it’s also important for managers to consider the ways agents will represent the company, motivate other agents, and regularly strive to improve their performance.

3. Performance

Getting agents to address a particular area of weakness (e.g., script compliance, product knowledge, etc.) is one thing. But the question is: How can BPOs motivate agent teams to improve their performance on an ongoing basis? A big part of this comes down to managers growing and supporting the team over time, helping them to cultivate skills, identify and execute professional development opportunities, and more.

4. Process Adherence

Today’s customers are busy and, when they encounter problems, they want them resolved quickly. So what can BPOs do to ensure that agents are handling customer concerns as swiftly and efficiently as possible? It all comes down to process.

 

Read the rest of the article on Call Centre Helper’s website here.

When you consider these key success measurements, customers will receive the best experience possible and agents will see marked improvements in performance. Companies and BPO call centers using Zingtree decision trees, agent scripts, and interactive process guides have seen a dramatically positive shift in training, onboarding, performance, and improving key call center metrics.

Ready to get more from your call center BPO? Sign up or log in and build your first interactive call center agent script!

 

Decision Trees for Business Processes – The Zingtree Task Manager Tool

Business Process Management with Zingtree

Overview

One of the more common, interesting uses for interactive decision trees is as an online task management tool for streamlining recurring business processes. These are standardized workflows that have a series of repeatable steps, which may need to involve handoffs to different people on a team or even in another department. For example, your company may have an approval process for:

  • making purchases
  • approving project budgets
  • hiring or firing employees
  • creating blog posts (like this one!)
  • and any other repetitive tasks or processes your business uses

The Zingtree Task Manager is a dashboard for guiding your coworkers through decision-tree-based processes created using the Zingtree tools.  This makes it easy for everyone to be held accountable, and to follow standard operating procedures.

Here’s a diagram of a simple purchasing process:

In this case, if the item is under $100, then the request is approved automatically. Otherwise, a manager needs to approve the order.

Set Up

Creating your first business process with interactive decision trees is not complicated. It involves these steps:

  1. Enter your “agents” – the people who act upon your processes – and assign them to groups.
  2. Create a decision tree, and assign each node (step of the process) to one of your Agent Groups.
  3. Assign your tree(s) to various Agent Groups. Only people in those groups will be allowed to start or kill a project.

This article has full details on how to set up your first business process.

The Task Manager

The Zingtree Task Manager was built with full-team functionality in mind. Anyone involved in a work process can use standardized decision tree workflows to navigate through the procedure. Certain steps can only be completed by specific people, and once you reach a step where it’s no longer your responsibility, that task is assigned to someone else.

This article has a video and full reference for the Zingtree Task Manager.

For example, in the procurement process diagrammed above, an employee creates the purchase request and a manager approves or declines it if over $100.

Here’s how the Task Manager could appear for an individual:

When someone Takes or Resumes a task, it looks like this:

Groups

Each person involved in a process (an “agent”) can belong to one or more groups. You can configure people and groups via Account > My Agents. So for example, a small team with two employees and one manager is set up like this:

Note that “Bill Zing” belongs to both the manager and employee groups.

When creating your process trees, you can tag each tree with the groups that are allowed to start the process.

Assigning Steps in the Process using Tags

Each node of your business process tree needs to include the Agent Group(s) allowed to act on that step of the process. You can see how our procurement process tree’s groups (outlined in red) are set up here:

 

The initial request step (node #1) is tagged with “employee”, so only people in the employee group can initiate a request. Node #6 – the Manager approval step – is tagged as “manager”, so only a manager can approve the purchase.

Assigning Agent Groups to a node is done using the Groups tab when editing a node. Here’s how node #1 is set up for an employee group:

 

Project Status: Success, Failure or In-Progress

At the end of a workflow, a project is either successful or a failure. When building your process tree, you can assign a result to each node in the node editor – like this:

Once a node is reached with a success or failure result, the process has ended.

Notifications

A notification can be sent when any node (process step) is reached so that the next person can be alerted and step in for their task. Notifications can be sent in a few different ways, including:

  • A text message
  • A simple email notification
  • A Slack notification
  • A customized email (using an email node)

Task Manager Operations

Your agents – people involved in your processes – can perform the following operations on each task:

  • Start: Begin a new task, and assign it a name.
  • Take: Take over the next step of a task. Only one person at a time can move a task to the next step.
  • Release: Release a task so another person can complete the step.
  • Resume: Continue with a task that you have previously taken.
  • Revisit: Go back to a previous step in the task you have permissions to act upon.
  • Reclaim: Take back a task from someone who has taken it.
  • Kill: End a task early, without following all the steps to completion.

Go here for a full reference on the Task Manager


Got questions about using Zingtree for streamlining your repetitive business processes? Reach out to our team!

How to Setup Zingtree Decision Trees for Business Processes

Business Process Management with Zingtree

Getting your organization ready to use business process decision trees via the Zingtree Task Manager is relatively simple.

Here’s an overview of the process:

  1. Setup your organization to use the Task Manager.
  2. Create your “agents”, and assign them to one or more Agent Groups.
  3. Create your decision trees for the workflows your agents will follow.
  4. Assign decision trees to your Agent Groups.
  5. Assign the steps in your workflows to your Agent Groups.
  6. End the workflows with Success or Failure.

Setting Up Agents and Task Manager

To enable your organization top use Task Manager, start by going to Account > My Agents. Select Task Manager for agent logins, like this:

Next, you’ll need to add agent logins – one for each person who will be using the system. Click Add One New Agent, the enter the agent’s name, a login (usually their email), a password, and what groups they are assigned to, like this:

The groups will be used later to determine who is allowed to act on each step of the workflow. In the above example, Joe Smith is assigned to the employee group.

Assigning Decision Trees for Agent Groups

Each tree you create can be assigned to one or more groups. Any agent in the assigned group can start a new project using that tree as a business process workflow. This is done via the Settings tool.

For example, if we want Joe Smith to be able to run a procurement process decision tree, we would assign that tree to the employee group, as follows:

  1. Select the tree from My Trees.
  2. Open the Settings tool.
  3. Under the Groups tab, enter the group or groups to assign to this tree.

Here we entered the employee group:

Be sure to click Update All Settings when finished!

Assigning Nodes to Agent groups

Each step in the business process workflow corresponds to a node in your decision tree. And just like trees, you can assign nodes to agent groups. This has the effect that only agents in that group can act upon a specific node.

Here’s how to assign a group or groups to a node:

  1. Edit the node.
  2. Go to the Groups tab, and enter the group or groups that are allowed to act on this node.

It will look like this:

Click Save Changes when finished.

Now, repeat this for the other nodes in your tree.

Setting Endpoints

A project ends when you reach a node that has a “success” or “failure” result on it. You can set the result of the node as follows:

  1. Edit the node.
  2. Set the Result to Success or Failure, from here:

Handy Tips

Tip #1: The name of the current task can be used as a variable in your tree. Just enter #task_name# where you want the name of the task to appear.

Tip #2: You can see the results and the groups for every node in a tree from the Simple Overview tool. Here’s a procurement tree with the Results and Groups highlighted:

Tip #3: For all your trees, you can see the Agent Groups allowed to start a project via My Trees. Like this:

See more about our online task management tool for streamlining business processes