Google Analytics for Zingtree: How to Set Up Demographic & Interest Reporting

Google Analytics is an industry-leading web analytics tool that gives you greater insight as to how users are interacting with just about any online or mobile property. Zingtree can use Google Analytics to allow you to get even more robust and powerful tracking data.

As part of this series, we will guide you through some of the Google Analytics basics, as well as information about how you can integrate Zingtree into your reporting process in a strategic way.

About Demographic & Interest Reports

Understanding your audience composition in terms of gender, age, and interests lets you also understand the kinds of content that you need to develop, as well as the language and tone. This information is also increasingly helpful from a support perspective — if, for example, we know that the target demographic for Acme Co. products is male and between 20 and 50, but we find that the majority of users interacting with Zingtrees are 40+, this may be indicative that the current product design and marketing isn’t working well for the older audience.

Enabling Demographic & Interest Reporting in Google Analytics

  1. Sign in to your Analytics account.
  2. Select the Admin tab.
  3. Navigate to the account and property where you want to use Demographic and Interests data.
  4. In the PROPERTY column, click Property Settings.
  5. Under Advertising Features, set Enable Demographics and Interests Reports to ON.
  6. Click Save.

Viewing Demographic & Interest Reports in Google Analytics

  1. Sign in to your Analytics account.
  2. Navigate to the account, property, and view where you want to use Demographic and Interests data.
  3. Click the Reporting tab.
  4. Open the Audience > Demographics > Overview report.
  5. Click Enable (above the introductory text).

Want to learn more about using Google Analytics and Zingtree? Check out our complete series:

Have any questions? Please reach out to us at any time.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.