Customer service can be particularly demanding during the holiday season. From November all the way through the New Year, businesses selling goods and services to consumers see a dramatic uptick in the number of people requesting help. A typically busy time of year for most people out there, these raised stress levels can directly translate into how the customer experience is perceived.
In addition to this, many customer service agents and other company reps are feeling that same stress, both from those they are serving and their own holiday experiences. So, what can we do to offer the same exceptional customer service and support during these particularly anxiety and stress-inducing times? The best place to begin is always to streamline, scale, and focus on self-service.
Tips for Handling Holiday Customer Support
In a recent blog post from Intercom, the team offers up some tips and best practices for dealing with customers during the holidays so everyone stays happy! Here are a few of our favorite tips from the article:
1. Automatically answer common holiday questions
Chatbots let you deliver fast answers 24/7 to the questions your customers are asking frequently – the ones that might be preventing them from making a purchase. For instance, studies have shown that shipping and delivery time influences 87% of shoppers’ purchase decision
2. Proactively help customers on pages where they experience friction, like the Checkout page
A study of more than 18 million eCommerce sessions found that nearly 74% of US online shopping carts were abandoned last holiday season. One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the Checkout page, including the option to chat live with your support team.
3. Empower customers to resolve their own holiday issues with self-service
Today’s customers overwhelmingly prefer self-service. In turn, this lets you reduce time spent on simple issues and improve your holiday bottom line. For a B2C business, the cost of a self-service transaction can be measured in pennies, while the average cost of a live service interaction (phone, email or web chat) totals more than $7.
How to Get Set Up with Self-Service Holiday Support
Our friends at Zendesk provide the most succinct response to why self-service is so important during the holiday season, stating that “offering self-service is the new baseline for customer service and it’s also a key predictor of how effectively you’ll be able to contain costs as your business grows.” Additionally, “more than 20% of agent time is spent looking for info, but having a good knowledge base of content can aid agents with the information they need to better serve customers.”
With Zingtree, the process of creating, customizing, and hosting self-service support options for your customers and agent scripts during the holidays (and beyond) is incredibly easy.
Self-Service Decision Trees:
Pairing your existing FAQ and live chat with interactive decision trees is the best way to cover customer service during the holidays. By anticipating questions ahead of time and building a simple how-to or troubleshooter, you can help solve seasonal problems without the back-and-forth.
Agent Scripting Tools:
By preparing support agents with tried-and-tested interactive scripts and giving them the confidence to make judgment calls, every rep will be ready to address any customer concern, question, and issue during the holiday season with ease. Plus, Zingtree scripts link directly with Zendesk, Freshdesk, and other CRM platforms, so you can easily share session data to improve the customer service process.