How Do You Measure Success in BPO Call Centers?

BPO (Business Process Outsourcing) is an industry experiencing rapid growth, with predictions that it’ll reach $3 billion in the next few years. Rather than host a call center in-house, a BPO can take over many tasks for larger organizations, at a fraction of the cost. BPO’s allow for organizations with call centers to be more flexible, available, and more.

While there are many advantages for businesses, a BPO call center needs to perform a few key functions, like fast onboarding, agent monitoring, and data measuring, in order to truly be effective. BPO call centers using Zingtree experience the benefit of rapid training and onboarding of new agents, a consistent customer experience, active performance tracking, and analytics and reports that help to identify success and failure points. But, what else should an outsourced call center be keeping in mind?

A recent article from Call Centre Helper dives into the four critical measurements that should be monitored and analyzed consistently in order to determine the effectiveness of a BPO call center.

1. Service Level

As any contact center manager knows, service level is a metric composed of a pair of numbers: a percentage value and a time value in seconds. While many BPOs adopt an 80/20 service level (as somewhat of an industry standard), a Folono post on finding the right service level suggests that management should think otherwise.

2. Agent Turnover

Statistics show agent attrition rates can be as high as 20–30% annually. While the outsourced contact center can reduce agent turnover (by virtue of customer service representatives being able to work from home), it’s nonetheless important for managers to keep an eye on attrition rates. Since agents are on the front lines interacting with customers, it’s also important for managers to consider the ways agents will represent the company, motivate other agents, and regularly strive to improve their performance.

3. Performance

Getting agents to address a particular area of weakness (e.g., script compliance, product knowledge, etc.) is one thing. But the question is: How can BPOs motivate agent teams to improve their performance on an ongoing basis? A big part of this comes down to managers growing and supporting the team over time, helping them to cultivate skills, identify and execute professional development opportunities, and more.

4. Process Adherence

Today’s customers are busy and, when they encounter problems, they want them resolved quickly. So what can BPOs do to ensure that agents are handling customer concerns as swiftly and efficiently as possible? It all comes down to process.

 

Read the rest of the article on Call Centre Helper’s website here.

When you consider these key success measurements, customers will receive the best experience possible and agents will see marked improvements in performance. Companies and BPO call centers using Zingtree decision trees, agent scripts, and interactive process guides have seen a dramatically positive shift in training, onboarding, performance, and improving key call center metrics.

Ready to get more from your call center BPO? Sign up or log in and build your first interactive call center agent script!

 

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