Zingtree Tags: decision tree tips

It’s All About Context: Seeing More with History & Breadcrumbs

Making sure you are seeing the full context is best for complete understanding. Our interactive decision trees come with advanced hosting/publishing capabilities that allow your customers and end-users to easily see, and then understand, where they are in the process.

History: See Every Step

Our History feature allows your customers to view every step taken while using your decision tree. With this publishing option, users can easily click on a link and go back to any previous node visited.

When implemented, it will display the path history information like this:

history

Breadcrumbs: Your Tree’s Flow

Our Breadcrumbs feature shows the exact progression of nodes that appeared during your customer’s journey through your tree. With this publishing option, users can also click on any link and automatically jump back to another point in their decision tree journey.

When implemented, it will display the sequence information like this:

breadcrumbs

Setting Up History & Breadcrumbs

1. Login to your Zingtree account, go to My Trees and head to the decision tree you want to publish with history and/or breadcrumbs shown.

2. Click to open Publish.

3. Select the tabbed “Have Zingtree host your Tree” option, then click on the Advanced Hosting Options button shown below.

4. Select Show History and/or Show Breadcrumbs, depending on the information you’d like to display.

That’s it! Your customers and end-users will now see their decision tree history and breadcrumbs, and be able to easily identify where they are (and where they’ve been) in your tree.


Any questions? Please reach out anytime!

Please Note: History is available only for Zingtree-hosted trees and the Agent Portal. Breadcrumbs are for Zingtree-hosted trees only.

Best Tips for Building Helpful, Informative Troubleshooters

Decision trees are an amazing, interactive tool for guiding customers toward a likely solution to their problem, or answer to their question. Building troubleshooter-style trees for your visitors that are customized with your brand in mind is a great way to solve problems and make customers more satisfied.

We’ve helped a lot of small businesses, large companies and even solo entrepreneurs set up helpful decision trees that are efficient and effective. Take a look at some of our top tips for building the absolute best decision tree troubleshooter possible.

Write your questions like a person would read them.

Within a troubleshooting – or otherwise more technical – decision tree, it might seem like a good plan to lay things out as specifically as you possibly can. However, using a more natural style of language makes it much easier for the average person to understand the process at hand.

One helpful thing to do is to take a step back and think about how someone you know might read through your decision tree. Would your father, your neighbor or your aunt understand what you’re saying? This can often be a good benchmark for writing content within your tree.

Use visuals and videos when appropriate.

We’ve found that there is nothing more effective than adding a short and sweet how-to, tutorial or guide video to make your point with less text. Using visuals like photos, graphics and GIFs, and adding relevant videos to your decision tree nodes is a great way to communicate a lot within a little space.

Along with providing more clear instructions or information to your users, using visuals, videos and other customizations is a great way to extend your brand and make a good impression on customers.

Take advantage of existing tools to work out the complexities.

Some decision tree troubleshooters can be larger projects to assemble than others. If you have a complex tree to build, a good tip is to prepare more than one at the same time. By containing elements in different decision trees — called sub-trees — and then linking them up into one final decision tree later, you can concentrate on one piece at a time.

When you’re mapping out your decision tree troubleshooter, you’re bound to run into a hiccup or two. If you need to connect two nodes together and get stumped, you can create a plain, undefined placeholder node to help you continue through the process; you can always go back in later and fix it up!

Grab your data before moving forward. 

It’s a best practice in any industry to collect data, and analyze it, before making any next steps in a project. Without understanding the stats behind how your troubleshooter is used, you won’t be able to make it better.

With Scoring Nodes, you can A/B test different messages, structures and offers to see which performs the best, and then optimize accordingly. Additionally, you can receive direct feedback from end-users using comments, as well as always keep track of the activity and health of your decision trees with in-depth Analytics & Reporting features.


Zingtree makes it easy to build completely custom, data-gathering question & answer style troubleshooters to satisfy your customers (and your business). Contact us to learn more or get started today!

Need-to-Know Tricks for Building Effective Decision Trees

We built a great tool to make things easy-as-pie for your users, but also understand that the creation side of things can sometimes be a little more complex. To start off on the right foot when building your decision trees, here are some of the top guidelines we like to follow:

Start with a goal, then make a plan.

Every great decision tree begins with a goal; figuring out what exactly what you want to accomplish with your Zingtrees. Is the purpose to guide employees through training or customers through a troubleshooting process? Help navigate patients through enrollment or students select a program?

No matter the purpose, it’s important to identify right off the bat – from there, you’ll better be able to break down a plan of action. Putting an outline together will make building and connecting your nodes much easier and more efficient.

Use the method that works best for your needs.

Once plans are set, you can explore the Zingtree Gallery to gather inspiration from existing decision trees, and even copy the structure. We also supply you with a few distinct methods of creation to suit everyone’s preferences:

Writing and phrasing are incredibly important.

Think very carefully about what you need to communicate to your user before drafting the first round of content. When writing out your message, keep things concise so as to not confuse your user; if they can’t understand what your nodes are asking, they certainly won’t be able to move forward.

Consider inserting your own company or organization’s personality into the mix, too. Is your brand fun and light-hearted? Professional and cordial? Keeping your writing in line with your own company “tone” is a great way to extend the brand right into your decision trees.

Get feedback and continue to improve.

For Call Center usage, we built a handy feature that can be embedded into every decision tree allowing you to gather feedback directly from your support agents.

With Zingtree comment bubbles integrated into every page, your agents can quickly and easily send you notes regarding the process so you can continually improve your decision trees. .


We love hearing about tricks and tips for getting started with Zingtree. Please share yours over on our Facebook page!