Google Analytics is an industry-leading web analytics tool that gives you greater insight as to how users are interacting with just about any online or mobile property. Zingtree can use Google Analytics to allow you to get even more robust and powerful tracking data.
As part of this series, we will guide you through some of the Google Analytics basics, as well as information about how you can integrate Zingtree into your reporting process in a strategic way.
For those of you already familiar with Google Analytics, here’s a great tip that will allow you to assign tree resolutions as Goals. Setting up goal tracking for your trees will give you deeper insight about how different classes of users are interacting with your trees.
What is Goal Tracking?
Within the Google Analytics framework, here are goals explained:
Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. For more information, go here:
Setting Up Goal Tracking
1. Before you get started, make sure that you’ve updated the end nodes of your trees to determine “success” or “failure.” More details about how to do this can be found here:
2. In your Google Analytics account, head over to Admin in the top navigation, then Goals under the View options
3. From there, select +New Goal and then Custom from the Goal options.
4. In the Goal Description field, give your Goal a logical name and the select Event:
5. Populate the Event Category and Event Action, as specified below (for resolved trees).
6. Use the Verify feature to make sure that you have everything set up properly.
7. Click Save.
8. Create a new Goal for failed sessions by repeating the steps above. When you reach step 5, replace “success” with “failure”
A Few Notes About Google Analytics & Goals
- Goal tracking will only apply to data that comes into Google Analytics AFTER the goal tracking is set up. It will not retroactively apply to old data.
- When goal tracking is set up, you can begin segmenting your data by Goal Completion by selecting the “Goal Set x” option above the chart in most of your reports.
- Quick disclaimer about interpreting your data: Due to the limitations of Google Analytics’ Event Tracking functionality, a “success” and “failure” event can be associated to the same session. Because events are fired based on when a page is viewed, if a user views a “success” and “failure” node in the same session, both events will appear in Google Analytics. In our experience, these instances are generally isolated, but feel free to also consult Zingtree’s internal reporting for more data about tree resolution.
Want to learn more about using Google Analytics and Zingtree? Check out our complete series:
Have any questions? Please reach out to us at any time.