Zingtree Classic
This documentation is for Zingtree Classic. Click the tab above if you are using the New Experience (Beta).
Successful call scripts typically tell agents how to handle common objections. Zingtree offers some great features and functionality that help provide agents the perfect comeback, no matter what direction the call takes.
Here are some of the features available that help your agents respond to objections at ease, and increase the probability of a positive outcome.
Branching content
By its nature, Zingtree provides your agents with a choose-your-own-adventure experience. As a tree author, if you know objections typically arise at certain points in the sales conversation, you can create branches that anticipate and prepare a response.
To create branching content:
- Simply create new nodes for each objection.
- Add whatever content your team will find most helpful.
Persistent buttons
Do objections pop up less predictably in your conversations? If so, consider creating “persistent buttons.” These buttons will live underneath your tree the entire time – next to where the “Restart” and “Back” buttons are.
If you create an “Objection Responses” persistent button, for example, your agents can click at any time and immediately find a liferaft to help.
To create persistent buttons:
- Go to your tree.
- Under Authoring Tools, select Settings.
- Go to the Display tab.
- On the right-hand side, you’ll see the Persistent Buttons section. Name any buttons you want to add and pick the destination for each one.
- Once you apply the settings, those buttons will appear underneath the live version of the tree.
Agent Feedback
Your salespeople on the ground typically have the best view of which objection responses do or don’t work, and can add context as to what makes one talk track more or less effective than another. By using Zingtree’s Agent Feedback feature, they can send you that intel while it’s fresh in mind, right through the tree itself.
Each user can choose whether to send feedback anonymously or with their name and contact info. Their response will get emailed to each author of that particular tree. That helps complete the feedback loop and makes it easier for your team to learn and adapt your objection responses responses.
To set up instant feedback:
- Go to your tree.
- Under Authoring Tools, select Settings.,
- Go to the Display tab.
- Check the box that says “Show Agent Feedback option” and add any additional email addresses you think should see the feedback.
Your salespeople will now see an orange speech bubble under the tree. They can click that at any time to leave feedback.
Success/failure outcomes
From a manager’s perspective, it’s helpful to see which objections/responses lead to the best and worst outcomes for your sales team. When building your tree, you can flag certain nodes as “success” or “failure” on the back end. Agents or customers won’t see it, but it allows you, as a manager, to figure out which paths actually lead your team to the desired outcome.
Imagine you want to test out two different objection responses. You could run them one after another, and see what the success vs. failure rate looks like for each.
Using success and failure statuses helps get you aggregate numbers to complement the 1:1 feedback you get from your individual salespeople.
To set up success or failure triggers:
- Go to the edit view of your tree.
- Pick any node that should equal success or failure and look for the “Final Node Session Result” section.
- Pick “Success,” “Failure,” or “In Progress” as relevant.
Want to try building these components yourself? Head over to our demo gallery to examine, copy and even modify this tree for your own use.
Click here to examine the demo.
If you found this article useful, or have questions, please let us know!
New Experience (Coming Soon)
Successful call scripts typically tell agents how to handle common objections. Zingtree offers some great features and functionality that help provide agents the perfect comeback, no matter what direction the call takes.
Here are some of the features available that help your agents respond to objections at ease, and increase the probability of a positive outcome.
Branching content
By its nature, Zingtree provides your agents with a choose-your-own-adventure experience. As a tree author, if you know objections typically arise at certain points in the sales conversation, you can create branches that anticipate and prepare a response.
To create branching content:
- Simply create new nodes for each objection.
- Add whatever content your team will find most helpful.
Persistent buttons
Do objections pop up less predictably in your conversations? If so, consider creating “persistent buttons.” These buttons will live underneath your tree the entire time – next to where the “Restart” and “Back” buttons are.
If you create an “Objection Responses” persistent button, for example, your agents can click at any time and immediately find a liferaft to help.
To create persistent buttons:
- Go to your tree.
- Select Settings from the top menu.
- Go to the Display tab.
- On the right-hand side, you’ll see the Persistent Buttons section. Name any buttons you want to add and pick the destination for each one.
- Once you apply the settings, those buttons will appear underneath the live version of the tree.
Agent Feedback
Your salespeople on the ground typically have the best view of which objection responses do or don’t work, and can add context as to what makes one talk track more or less effective than another. By using Zingtree’s Agent Feedback feature, they can send you that intel while it’s fresh in mind, right through the tree itself.
Each user can choose whether to send feedback anonymously or with their name and contact info. Their response will get emailed to each author of that particular tree. That helps complete the feedback loop and makes it easier for your team to learn and adapt your objection responses responses.
To set up instant feedback:
- Go to your tree.
- Select Settings from the top menu
- Go to the Display tab.
- Check the box that says “Show Agent Feedback option” and add any additional email addresses you think should see the feedback.
Your salespeople will now see an orange speech bubble under the tree. They can click that at any time to leave feedback.
Success/failure outcomes
From a manager’s perspective, it’s helpful to see which objections/responses lead to the best and worst outcomes for your sales team. When building your tree, you can flag certain nodes as “success” or “failure” on the back end. Agents or customers won’t see it, but it allows you, as a manager, to figure out which paths actually lead your team to the desired outcome.
Imagine you want to test out two different objection responses. You could run them one after another, and see what the success vs. failure rate looks like for each.
Using success and failure statuses helps get you aggregate numbers to complement the 1:1 feedback you get from your individual salespeople.
To set up success or failure triggers:
- Go to the edit view of your tree.
- Pick any node that should equal success or failure and look for the “Final Node Session Result” section.
- Pick “Success,” “Failure,” or “In Progress” as relevant.
Want to try building these components yourself? Head over to our demo gallery to examine, copy and even modify this tree for your own use.
Click here to examine the demo.
If you found this article useful, or have questions, please let us know!
